Healthcare Product Strategy Manager

UPS ASIA GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global logistics provider is seeking a Healthcare Cold Chain Product Strategy Manager in Singapore. The role involves identifying targeted markets, conducting research on buying behaviors, and translating insights into marketing strategies. Responsibilities include analyzing market data, presenting business cases to stakeholders, and managing product performance. Candidates should possess a degree in relevant fields, have B2B experience, and strong communication skills. Proficiency in Microsoft Office and experience in healthcare logistics are preferred.

Qualifications

• Degree in Business Administration, Marketing or related fields.
• Strong knowledge in strategy or product marketing management with B2B experience.
• In-depth healthcare industry knowledge and/or background in cold chain logistics preferred.
• Ability to plan strategically and execute effectively.
• Good communication and presentation skills required.

Responsibilities

• Analyze marketing research to develop value propositions.
• Build and present business cases for marketing plans.
• Conduct meetings to explain benefits for new offerings.
• Review annual situation assessments for product performance.
• Identify strategic implementation opportunities for key customer issues.

Skills

Strategic planning

Product marketing management

B2B experience

Communication skills

Presentation skills

Data analysis

Microsoft Office proficiency

Education

Degree in Business Administration, Marketing, Logistics & Supply Chain

Degree in Marketing

Degree in Logistics & Supply Chain

Tools

Microsoft Excel

Microsoft Access

SQL

Microsoft Access

SQL

Job description

The Healthcare Cold Chain Product Strategy Manager identifies targeted markets, researches buying behaviors, and translates buying behaviors into value propositions for customers. He/she creates and executes product, program and/or channel marketing plans and sales campaigns to grow volume, revenue, and profit within targeted segments. He/She collaborates with other groups to ensure the right messages get to the customer through all communications channels. This position is responsible for conducting and directing analysis in support of advancing the competitiveness of select products, participating in cross-functional efforts to address opportunities and gaps, and analyzing/improving product performance.

Responsibilities

• Analyzes marketing research information to develop a value proposition that clearly articulates UPS's positioning against the competition.
• Builds and presents business cases to internal stakeholders to gain approval of marketing plans to gain share.
• Provides subject matter expertise to build groups to ensure marketing plans are on target, to clarify product positioning issues and make changes to the plans when necessary.
• Conducts meetings with internal groups to explain benefits for new offerings, and how to position new programs and offerings in the marketplace.
• Reviews annual situation assessment (i.e., SWOT [strengths, weaknesses, opportunities, and threats] analysis) to understand past performance of products and services.
• Researches internal and external customer data to understand factors driving product performance and results.
• Identifies strategic implementation opportunities of key customer issues to develop alternatives in incentive plans, product repositioning and new approaches to the marketplace.
• Presents findings on key issues to stakeholders to gain departmental approvals for new products and services.
• Prepares and presents strategic vision to the sales force to obtain internal stakeholders' approval and support.
• Manages the revenue growth and profitability of products and services withindefined initiatives to ensure effectiveness of initiatives.
• Maintains regular communication with marketing sources to gain insight into the needs of customers.
• Reviews industry sources to stay current on trends and issues that impact customers.
• Visits customers, talks to association contacts, and challenges team members, peers, and leaders to expand customer knowledge and stay apprised of current customer needs and issues.
• Conducts primary research to understand customer needs and identify opportunities to enhance the value proposition of UPS Healthcare
• Identifies and analyzes industry trends that will significantly impact UPS and/or customers to develop projections of customer needs and potential solutions.
• Develops competitive analysis related to targeted markets.
• Analyzes product share position by volume and revenue to determine the competitive position of UPS offerings in the marketplace.
• Analyzes competitors’ messages (e.g., advertising, trade show sponsorships, marketing campaigns, etc.) to understand their market position and make strategic recommendations for UPS offerings.
• Manages project lifecycles, including project scope, resources, schedule, initiation, start-up/design, building, and deployment to see projects from beginning-to-end.
• Develops project plans (i.e., detailed plan, milestones, and work breakdown structures) and assigns tasks to resources to ensure that the project will be completed on time and according to specifications.

Requirements

• Possess at least a Degree in Business Administration, Marketing, Logistics & Supply Chain or related fields
• Possess strong knowledge in strategy or product marketing management, primarily with B2B experience.
• Possess in-depth healthcare industry knowledge, and/or a background in cold chain logistics network strategies is preferred
• Able to plan strategically and execute tenaciously
• Display good communication and presentation skills
• Proficient in using Microsoft Office (Excel, Word, PowerPoint)
• Comfortable with handling/analyzing huge datasets so proficiency in Microsoft Access or SQL is a plus