Head of Sales & Merchant Onboarding

SHOPNJOY PTE LTD; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A cutting-edge startup company in Singapore is seeking a Head of Sales & Merchant Onboarding to drive market expansion and lead a high-performance team. The ideal candidate will have 5-10 years of B2B sales leadership, with experience in merchant acquisition or fintech preferred. Responsibilities include developing acquisition strategies, mentoring teams, and ensuring successful onboarding of merchants. This role offers a competitive compensation package that rewards high performers and aligns with team success.

Benefits

Competitive compensation package

Performance-linked earnings

Qualifications

• 5-10 years in B2B sales leadership, preferably in a startup or high-growth environment.
• Strong experience in merchant-related sales or payment solutions.
• Proven track record of building and managing successful teams.

Responsibilities

• Develop and execute a scalable merchant acquisition and onboarding strategy.
• Recruit and mentor a sales and onboarding team.
• Create innovative channels for merchant lead generation.

Skills

B2B sales leadership

Team building and management

Merchant acquisition

Excellent communication skills

Presentation skills

Job description

About Us:

ShopNJoy is an innovative soon-to-be launched Merchantech cum Fintech Startup Social Enterprise. It was founded by startup entrepreneurs and seasoned operators with deep experience across retail, merchant technology, and financial services. We focus on building a smarter, more inclusive ecosystem — where merchants can grow, shoppers are rewarded, and communities benefit in lasting ways.

Our mission is to transform the brick-and-mortar retail landscape by connecting local merchants meaningfully with a broad customer base through our innovative shopping app, which is a unique platform with a purpose. We're building the future of local commerce, and we need a strategic leader to help us scale.

Position: Head of Sales & Merchant Onboarding

Location: Singapore

Experience: 5-10 years in B2B sales, with significant experience in merchant acquisition, SaaS, fintech, or payment solutions.

The Role

As the founding Head of Sales & Merchant Onboarding, you will be the driving force behind our market expansion. Your primary mission is to build, lead, and inspire a high-performance acquisition team from the ground up. You will be responsible for the entire merchant journey—from defining the go-to-market strategy and recruiting talent to closing key partnerships and ensuring successful onboarding. This is a hands‑on leadership role critical to our company's success.

Key Responsibilities

• Strategy & Leadership: Develop and execute a scalable merchant acquisition and onboarding strategy. Set clear team goals, KPIs, and performance metrics.
• Team Building: Recruit, mentor, and train a sales and onboarding team. Foster a culture of excellence, collaboration, and continuous improvement.
• Lead Generation & Pipeline: Create innovative channels for merchant lead generation. Build a robust and predictable sales pipeline.
• Sales Process Ownership: Design and optimize the end-to-end sales cycle, from initial contact to contract signing and seamless platform onboarding.
• Performance Management: Closely monitor team and individual performance against targets. Implement coaching and development plans to maximize results.
• Stakeholder Collaboration: Work closely with Marketing, Product, and Operations teams to refine our value proposition, provide merchant feedback, and improve the onboarding experience.
• Market Intelligence: Stay ahead of trends in merchant services and retail tech to adapt strategies and identify new opportunities.

What We're Looking For

• Proven track record (5-10 years) in B2B sales leadership, with at least 3-5 years building and managing teams.
• Strong experience in merchant-related sales—merchant acquisition, payment processing, SaaS, or fintech sales—though not mandatory, is highly preferred.
• Exceptional skills in recruitment, coaching, and team motivation.
• Excellent communication and presentation skills.
• Demonstrated success in a startup or high‑growth environment is an advantage.

The Right Fit

We are looking for a true team player who is flexible and easy‑going in a fast‑paced startup environment. You should thrive on building relationships and fostering a positive team spirit. Crucially, you must be intensely driven to succeed, self‑motivated, and relentlessly focused on meeting and exceeding KPIs. You balance a collaborative approach with a firm commitment to results.

Remuneration

We offer a competitive compensation package structured for high achievers, comprising a fixed base salary and a significant variable performance‑linked component. Your total earnings will be directly tied to both yours and your team's success, with huge upside potential.