Head of Sales (Catering)

OAK & OLIVE CATERING; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A catering company in Singapore seeks an experienced sales leader to develop and implement sales strategies that align with business goals. The ideal candidate will have 10–15 years of experience in the sales sector, particularly within catering and hospitality, with a proven track record of exceeding sales targets. Responsibilities include mentoring a sales team, managing client relationships, and collaborating with various departments to ensure service excellence.

Qualifications

• 10–15 years of progressive sales experience within catering, hospitality, or Food & Beverage sectors.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong knowledge of catering operations and event logistics.

Responsibilities

• Develop sales strategies that align with overall business objectives.
• Lead, mentor, and train a high-performing sales team.
• Cultivate relationships with high-value clients and strategic partners.

Skills

Sales strategy development

Team leadership

Negotiation skills

Market analysis

Client relationship management

Proficient in catering sales software

Education

Bachelor’s degree in Business, Hospitality, Marketing, or related fields

Tools

Microsoft Office applications

Job description

Key Responsibilities Include:

• Develop sales strategies that align with overall business objectives.
• Lead, mentor, train, and motivate a high-performing sales team, fostering a culture of excellence, accountability, and continuous improvement.
• Set clear sales targets, KPIs, and performance metrics for the team, and monitor progress regularly.
• Identify new market opportunities, emerging trends, and potential growth areas.
• Actively prospect and secure new business opportunities, expanding the client base and increasing market penetration.
• Collaborate with marketing, product development, and operations teams to align sales strategies with market demands and company objectives.
• Cultivate relationships with high-value clients and strategic partners.
• Prepare proposals, manage pricing strategies, and handle negotiations.
• Ensure customer satisfaction to encourage repeat business.
• Coordinate with kitchen and operations teams to ensure smooth service delivery.
• Participate in menu planning, costing, and customization for clients.
• Monitor market trends and analyse sales data to report on performance.

Key Requirements Include:

• A bachelor’s degree in Business, Hospitality, Marketing, or any related fields.
• 10–15 years of progressive/cumulative sales experience within catering, hospitality, or Food & Beverage sectors.
• Proven track record of consistently achieving and exceeding sales targets and driving significant revenue growth.
• Experienced in tendering processes and procurement procedures.
• Strong knowledge of catering operations and event logistics.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to handle multiple projects efficiently under pressure.
• Proficiency in catering sales software and Microsoft Office applications.