Head of Sales & Business Development

PPP Coffee; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading specialty coffee roaster in Singapore is seeking a Head of Sales & Business Development to drive B2B growth across cafés, restaurants, and corporate partnerships. The candidate should have 5 years of relevant experience and strong team leadership skills. This role offers a salary range of S$5,000 - S$8,000, including commissions, and involves building strategic partnerships and managing a high-performing team.

Qualifications

• 5 years of B2B sales and account management experience in F&B, FMCG, or hospitality.
• Proven success in wholesale or corporate sales.
• Experience in building and leading high-performing sales teams.

Responsibilities

• Develop and implement the B2B wholesale and corporate sales strategy.
• Identify and pursue new growth opportunities.
• Set and manage sales targets and forecasts.
• Build and maintain relationships with key accounts.
• Lead the full sales cycle from generation to onboarding.

Skills

B2B sales and account management

Negotiation

Team leadership

Entrepreneurial mindset

Communication skills

Job description

PPP Coffee, formerly known as Papa Palheta, is a leading specialty coffee roaster in Singapore. We serve a network of over 50 partners across the HORECA sector and corporate offices. In addition, the group owns and operates three F&B retail outlets, including our flagship store, Chye Seng Huat Hardware. As part of our expansion plans, we are seeking a dynamic and experienced Head of Sales & Business Development to lead the strategic growth of our B2B sales channels, including cafés, restaurants, hotels, offices, and corporate partnerships across Singapore and key regional markets.

Job Description

The Head of Sales & Business Development will be responsible for driving and executing our B2B growth strategy. This includes leading a high-performing team, building strategic partnerships, and expanding our footprint in both local and regional markets. The role is critical in shaping how PPP Coffee delivers value to partners and clients while strengthening our brand presence in the specialty coffee space.

Key Responsibilities

• Develop and implement the B2B wholesale and corporate sales strategy in alignment with business goals.
• Identify and pursue new growth opportunities across customer segments and geographic markets.
• Set and manage sales targets, forecasts, and performance KPIs to achieve revenue goals.
• Build and maintain a robust pipeline of wholesale and corporate prospects.
• Lead the full sales cycle from lead generation and pitching to negotiation and onboarding.
• Cultivate and maintain long‑term relationships with key accounts and stakeholders.
• Hire, train, and manage a team of wholesale account managers and sales executives.
• Foster a high‑performance, service‑oriented team culture.
• Collaborate with Product, Marketing, and Operations teams to customise offerings and ensure service excellence.
• Represent the brand at trade shows, industry events, and networking platforms.
• Develop and implement a sales CRM system to manage the leads and opportunities pipeline to support data‑driven decisions.
• Provide regular sales updates, market insights, and strategic recommendations to the leadership team.

Minimum Requirements

• 5 years of B2B sales and account management experience, preferably in the F&B, FMCG, or hospitality sectors.
• Proven success in wholesale or corporate sales, with strong negotiation and closing skills.
• Demonstrated experience in building and leading high-performing sales teams.
• Strategic thinker with an entrepreneurial mindset and hands‑on execution ability.
• Excellent communication, presentation, and interpersonal skills.

Monthly Salary Range: S$5,000 - S$8,000 (including commissions)