Head of Private Wealth Marketing

moomoo; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading digital brokerage firm in Singapore seeks a Head of Private Wealth Marketing. The ideal candidate will have 10–15 years of experience in private banking or fintech, focusing on driving lead generation and brand growth. This role emphasizes strategic marketing and team leadership, aiming to enhance client engagement and elevate brand positioning in wealth management.

Benefits

Competitive total compensation package

Comprehensive insurance coverage

Diverse work environment with team-bonding programs

Business casual dress code

Growth and career development opportunities

Qualifications

• 10-15 years of marketing experience in private banking, wealth management or fintech.
• Proven track record in lead generation, AUM growth and premium brand building.
• Strong storytelling ability with sensitivity to cross-cultural communication.

Responsibilities

• Define and execute the end-to-end Private Wealth marketing strategy.
• Lead and mentor a high-performing team across marketing functions.
• Set and deliver quarterly OKRs and track KPIs.

Skills

Lead generation

AUM growth

Stakeholder management

Storytelling

Education

Bachelor’s degree in Business, Marketing, Finance or related field

EMBA/MBA

Job description

Overview

Moomoo is a global investment and trading platform expanding across Singapore, Australia, Japan, Canada, and Malaysia. We empower over 26 million users worldwide with data-driven financial tools and real-time insights. Our mission is to democratise investing and make wealth-building accessible to everyone, with a focus on powerful technology and an intuitive experience.

Joining Moomoo means being part of a purpose-driven team reshaping the future of investing and promoting inclusive, informed wealth-building. If you’re excited about impact at the intersection of finance and technology, there’s never been a better time to join us.

Head of Private Wealth Marketing

We are seeking an experienced and visionary Head of Private Wealth Marketing to lead the go-to-market strategy, brand positioning, and client engagement for moomoo Private Wealth. This role requires a strong blend of financial services expertise, high-net-worth (HNW) client understanding, and creative marketing leadership.

The ideal candidate will design and execute integrated marketing strategies that drive lead generation, elevate client experience, and strengthen moomoo’s ecosystem. This leader will help establish moomoo as a trusted partner for high-net-worth clients.

Responsibilities

• Strategic Marketing: Define and execute the end-to-end Private Wealth marketing strategy, ensuring alignment with Moomoo's multi-asset, digital-first approach. Develop thought leadership content, campaigns, and narratives reinforcing Moomoo’s positioning in wealth management space.
• Team Management: Lead and mentor a high-performing team across partnerships, events, growth, and digital marketing, ensuring premium positioning across all client touchpoints.
• Performance Management: Set and deliver quarterly OKRs (lead generation, AUM contribution, event ROI, brand perception uplift) and track KPIs such as acquisition, conversion, cost efficiency, and brand consistency.
• Ecosystem Development: Promote the Private Wealth ecosystem by integrating institutional services and trust solutions into client marketing, reinforcing moomoo’s role as a holistic wealth partner.
• Content & Communication: Oversee development of premium content: macro insights, investment themes, and case studies. Manage multi-channel distribution (events, digital platform, PR, and private communities).
• Partnerships & Ecosystem: Build marketing collaborations with banks, asset managers, lifestyle brands, and cultural institutions to broaden HNW reach. Explore sponsorships, awards, and co-branded opportunities to elevate brand prestige.

Our Values

• Integrity
  • Integrity Story: Say No to Super High Leverage
  • We hold fast to integrity and prioritize user experience and risk management. We don’t rely on claims of super-high leverage for IPO subscriptions, which reach a limit.
• Efficiency
  • Efficiency Story: Promise Made to a User on New Year’s Eve
  • On February 11, 2021, a user suggested a change and we responded quickly; we issued a letter to shareholders after releasing our annual report.
• Service
  • Service Story: Providing Excellent Services and Undertaking Our Responsibilities
  • After Ant Group’s IPO was suspended, we refunded all subscribers’ fees and margin interest, bearing the costs.
• Excellence
  • Excellence Story: Leaf Opens Our App Over 30 Times a Day
  • Leaf frequently opens the app to check details, reflecting a focus on app performance and user experience.

Please note that only short-listed candidates will be contacted.

Requirements

• 10–15 years of marketing experience in private banking, wealth management, or fintech.
• Proven track record in lead generation, AUM growth and premium brand building.
• Excellent stakeholder management skills: ability to partner with product, sales, PR, and external partners.
• Strong storytelling ability with sensitivity to cross-cultural communication.
• Entrepreneurial, creative, and comfortable building new initiatives from scratch.
• Bachelor’s degree in Business, Marketing, Finance, or related field; EMBA/MBA a plus.
• English proficiency; Mandarin is an added advantage.

Working at Moomoo, you will get

• Be part of the world’s leading digital brokerage firm with growth and career development opportunities.
• Competitive total compensation package that values your skills and contributions.
• Comprehensive insurance coverage for employees and dependents.
• Diverse work environment with team-bonding programs and company events.
• Business casual dress code.
• And Much More! Discover additional perks as you go through the hiring process.