Head of Performance Marketing (Social Media)

MEDIAONE BUSINESS GROUP PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading digital agency in Singapore is seeking a Head of Performance Marketing to lead their paid and organic social media efforts. The ideal candidate will have 4+ years of experience in social marketing, strong team leadership skills, and a proven track record of managing significant ad budgets. This role involves working closely with high-profile clients to develop and execute performance-driven campaigns that yield measurable results.

Benefits

Work with respected brands

Innovative and results-driven culture

Opportunity for continual learning and growth

Qualifications

• 4+ years of experience in paid social and performance marketing.
• At least 1–2 years leading teams and managing multi-client portfolios.
• Demonstrated success managing large-scale social ad budgets.

Responsibilities

• Own MediaOne’s social media performance strategy across multiple platforms.
• Build and lead a team of paid media buyers and content creators.
• Report performance and recommend data-led improvements.

Skills

Paid social marketing

Team leadership

Performance marketing

Data analysis

Client communication

Tools

Meta Business Suite

TikTok Ads Manager

Job description

MediaOne is Singapore’s most awarded digital agency — recognised internationally for our groundbreaking work in performance-driven social media campaigns. We’ve delivered award-winning results for luxury brands, government bodies, tech startups and multinationals, using a blend of creative content, precision targeting, and automation. Our social media strategies don’t just look good — they convert, trend, and move business needles.

We’re looking for a Head of Performance Marketing (Social Media) to lead and scale our paid and organic social media efforts. If you live and breathe data-backed creativity, and want to work on high-visibility campaigns for exciting, ambitious brands — this is your role.

Your Role

• Own MediaOne’s social media performance strategy across platforms like Meta, LinkedIn, TikTok, Xiaohongshu, and YouTube
• Build, coach, and lead a team of paid media buyers, strategists, and content creators
• Work hand-in-hand with analytics, SEO and CRO teams to build full-funnel, high-converting campaigns
• Devise and execute campaigns that are optimised for reach, ROAS, CPL, CPA, engagement and business goals
• Serve as strategic lead and point of contact for high-profile clients — from luxury brands to public sector accounts
• Constantly experiment with emerging formats, bidding strategies, and audience segmentation
• Report performance, uncover insights, and recommend data-led improvements
• Optimise team workflows using tools like Meta Business Suite, TikTok Ads Manager, reporting dashboards, automation and AI

What We’re Looking For

• 4+ years of experience in paid social and performance marketing
• At least 1–2 years leading teams and managing multi-client portfolios
• Demonstrated success managing large-scale social ad budgets with strong ROI
• Deep knowledge of paid social tactics and content strategies across Asia-focused platforms
• Confident with attribution, A/B testing, retargeting, and funnel optimisation
• Strong communicator who’s comfortable presenting to C-suite clients
• Curious, adaptable, and always looking for ways to outperform the algorithm

Why MediaOne

• Work with one of Asia’s most respected and decorated digital agencies
• Create campaigns for some of the most exciting and recognised brands in the region
• Be part of a performance-first, innovation-led culture that values results over fluff
• Push boundaries using the latest in predictive analytics, automation and AI
• Join a team that’s redefining what social media marketing can do

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