Head of Performance Marketing (Multi-Channel Campaigns, Team Leadership & Data-Driven ROI) HSW

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking an experienced Performance Marketing Lead. The ideal candidate will have over 5 years in performance marketing, with proven success in leading multi-channel campaigns for diverse clients. Key responsibilities include managing client relationships, optimising campaign performance, and mentoring junior staff. The role offers competitive compensation and opportunities for growth.

Qualifications

• Minimum 5 years of experience in performance marketing.
• 2–3 years in a leadership role within a digital agency.
• Experience managing six-figure monthly ad budgets.

Responsibilities

• Lead client performance marketing campaigns end-to-end.
• Monitor, optimise, and troubleshoot campaigns across multiple platforms.
• Mentor and supervise performance marketing specialists and interns.

Skills

Performance marketing experience

Analytical skills

Client relationship management

Multi-channel campaign management

Leadership and mentoring

Tools

Google Analytics 4

Tag Manager

Looker Studio

Monday.com

Optimyzer

Job description

Responsibilities

• Lead all client performance marketing campaigns end-to-end, ensuring delivery on KPIs such as ROI, cost-per-acquisition, and lead quality.
• Maintain a hands-on approach to monitoring, optimising, and troubleshooting campaigns across Google, Meta, LinkedIn, TikTok, and programmatic platforms.
• Ensure timely communication, proactive recommendations, and satisfactory client liaison to encourage retention and renewal of contracts.
• Maintain structured, error‑free documentation for all campaigns, including briefs, proposals, contracts, reports, and billing records.
• Track and report campaign performance metrics—budget pacing, ad credits, profitability, and success rates—using data dashboards and real‑time analytics.
• Mentor, guide, and supervise performance marketing specialists, interns, and external vendors to ensure smooth workflow and delivery standards.
• Work closely with SEO, social, content, and tech teams to ensure integrated marketing outcomes that maximise client results.
• Collaborate with the Tech and Management teams to enhance internal tools (e.g., Monday.com, Optimyzer, proprietary dashboards) for greater efficiency and scalability.
• Keep updated with digital media policy changes, algorithm updates, and market trends to maintain competitive and compliant campaigns.
• Support new business pitches by developing performance strategies, budget forecasts, and performance projections to win new accounts.
• Lead efforts to achieve and maintain official partner accreditations (Google, Meta, TikTok, Bing, etc.) and agency certifications.
• Champion MediaOne’s visibility through participation in award submissions, case studies, and industry benchmarking to position the agency as a top performer.

Requirements

• Minimum 5 years of performance marketing experience, including 2–3 years in a leadership role within a digital agency.
• Proven success managing multi‑channel campaigns across Google, Meta, LinkedIn, TikTok, and programmatic platforms for both B2B and B2C clients.
• Strong analytical skills with expertise in tracking, attribution, optimisation, and data‑driven decision‑making using GA4, Tag Manager, and Looker Studio.
• Demonstrated ability to lead, mentor, and manage cross‑functional teams to deliver integrated performance outcomes.
• Commercially minded with experience managing six‑figure monthly ad budgets and achieving measurable ROI.
• Excellent communication and presentation skills, confident in pitching and managing client relationships.
• Familiarity with Google Premier Partner, Meta Business Partner, and other accreditation programmes.
• Strategic, forward‑thinking mindset with interest in automation, AI‑driven marketing, and emerging digital trends.

How to Apply

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.

We regret only shortlisted candidates will be notified.

Important Note

Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).

Please read our privacy statement on our corporate website

www.trustrecruit.com.sg.

Agency Details

Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Hong Sze Wai (Sharon)

EA Personnel Reg No: R25128240