Head of Marketing & Student Recruitment/市场与招生部门负责人

Nanyang Institute of Social Sciences; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

一所高等教育机构在新加坡招聘市场与招生部门负责人。该岗位要求丰富的市场营销经验和团队管理能力。负责制定市场战略，领导招生团队，以及监控招生数据以提升招生成果。理想候选人需要具备卓越的沟通能力，精通中英文及数字营销。这是一个充满挑战性与机会的角色，适合有创业精神的候选人。

Qualifications

• 至少8年市场营销、销售或项目管理经验。
• 至少5年团队管理经验。
• 精通中、英社交媒体与数字营销。

Responsibilities

• 制定并落实市场与招生战略。
• 领导市场与招生团队，提升团队绩效。
• 统筹线上与线下全渠道营销。
• 设计并优化招生流程，提高转化率。
• 监控并分析市场与招生数据。

Skills

市场营销

商务沟通

团队管理

数字营销

Education

本科及以上学历

Job description

南洋社会科学学院是新加坡教育部精深局批准注册的高等教育机构，致力于构筑融汇东西方优质高等教育资源的终身学习平台。学院与顶尖高校、杰出高等教育机构合作，解析和传播支撑中国成功高速发展的理论与经验，研究和传授西方社科领域教研的最新发展方向与成果，培养兼具东方智慧与全球视野的复合型人才。

学院与中国知名高校联合打造了MBA 硕士学位项目，中文教学，在职学习，在新加坡招生和授课。

市场与招生部门负责人

工作职责

1. 战略管理

• 制定并落实市场与招生战略，确保完成招生KPI与品牌目标
• 根据行业趋势优化招生模式与市场策略

2. 团队管理

• 领导市场与招生团队，提升团队绩效与执行力
• 建立高效团队协作机制，推动市场推广与招生咨询的深度融合

3. 市场与品牌建设

• 统筹线上与线下全渠道营销，扩大品牌影响力与招生转化
• 维护与提升学院品牌形象，扩大本地及区域市场影响力

4. 招生与渠道拓展

• 设计并优化招生流程，提升转化率与学员体
• 拓展并维护企业、校友、行业协会等招生渠道与合作伙伴关系

5. 项目管理与数据驱动

• 监控并分析市场与招生数据，及时调整策略提升ROI与招生成果
• 管控年度预算，确保资源配置高效

任职要求

• 本科及以上学历，市场营销、教育管理、传播学等相关专业优先。
• 8 年以上市场营销、销售、商务拓展或项目管理相关经验，5 年以上团队管理经验。
• 有高等教育、国际教育领域垂直行业经验者优先。
• 精通中、英社交媒体与数字营销，具备整合营销能力。
• 具备卓越的商务沟通与谈判能力，中英文流利，文字功底强。
• 高度目标导向，具备战略思维、执行力和抗压能力，能够带领团队实现挑战性目标
• 有创业精神、进取心与结果导向的工作态度。

Head of Marketing & Student Recruitment

Key Responsibilities

1. Strategics management

• Develop and implement comprehensive marketing and student recruitment strategies to achieve enrolment KPIs and brand objectives.
• Continuously refine recruitment models and marketing approaches in response to industry trends and competitive dynamics.

2. Team Leadership & Collaboration

• Lead and manage the marketing and recruitment teams, driving performance and execution excellence.
• Foster effective cross-functional collaboration to ensure seamless integration between marketing initiatives and recruitment processes.

3. Marketing & Brand Development

• Oversee omni-channel marketing efforts, including online and offline campaigns, to enhance brand visibility and student conversion rates.
• Maintain and strengthen the institution’s brand image, expanding influence in local and regional markets.

4. Student Recruitment & Channel Development

• Design and optimize recruitment processes to improve conversion rates and enhance the applicant experience.
• Develop and maintain partnerships with corporations, alumni networks, industry associations, and other key recruitment channels.

5. Project Management & Data-Driven Decision Making

• Monitor and analyse marketing and recruitment performance data to adjust strategies and improve ROI.
• Manage annual budgets to ensure efficient and effective allocation of resources.

Requirements

• Bachelor’s degree or above in Marketing, Education Management, Communications, or related fields preferred.
• Minimum of 8 years’ experience in marketing, sales, business development, or project management, with at least 5 years in a leadership role.
• Prior experience in higher education, international education, or related industries is highly desirable.
• Proficient in both Chinese and English social media platforms and digital marketing, with strong integrated marketing capabilities.
• Exceptional business communication, negotiation, and writing skills; fluent in both spoken and written Chinese and English.
• Strong results orientation with strategic thinking, execution capability, and resilience to lead teams toward ambitious targets.
• Entrepreneurial mindset with a proactive, driven, and outcome-focused approach.