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A prominent real estate development firm in Singapore is seeking a Head of Marketing to lead the market strategy across its diverse portfolio. This Executive role involves full ownership of significant marketing investments, requiring strong leadership and expertise in the Real Estate Development sector. Candidates must have 10-15 years of experience and the ability to craft effective branding strategies. The ideal candidate will drive the brand vision, ensuring alignment with market insights and operational excellence.
Senior Leadership Opportunity: Head of Marketing (Real Estate Development)
This pivotal Senior Leadership role makes you the Chief Architect of Market Strategy across a diverse real estate portfolio (Residential, Commercial, Mixed-Use). You are responsible for translating high-level business goals into measurable marketing and branding strategies, managing the entire project lifecycle from crucial pre-launch planning to sustained sales velocity.
You will hold full ownership of the substantial marketing investment, demanding rigorous forecasting and accountability to deliver exceptional ROI. This requires balancing strategic vision with a strong operational focus on the digital performance engine, ensuring seamless optimization of the full lead-to-conversion funnel using data, analytics, and CRM tools.
As the Head of Marketing, you will set the brand strategy and lead all creative direction, ensuring the company's corporate brand evolves successfully and all project brands are consistent and differentiated across every channel. Your exceptional cross‑functional leadership will guarantee success, coordinating decisively with various departments (Sales, Product, etc.) to align pricing, amenities, and market positioning with deep consumer insights.
We require a seasoned leader (10–15 years of experience) with a proven history in the Real Estate Development sector within Singapore or the wider region. You must combine the strategic depth necessary to navigate complex competitive market intelligence with the leadership ability to successfully build and develop a high‑performing, multi‑disciplinary marketing team.
If you are ready to transition from campaign management to leading true market dominance, we invite you to submit a confidential application.
Application Process:
Seniority level: Executive
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Staffing and Recruiting
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