Head of Marketing (Lifestyle / F&B)

Kanry Search; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading marketing recruitment firm in Singapore is seeking a Marketing Manager to develop and lead the brand’s overall strategy. The role involves overseeing marketing campaigns, managing a team, and ensuring that objectives align with creative vision. Ideal candidates will have 6–10 years of experience in marketing and strong leadership skills. This position offers a competitive salary up to $7500 plus bonuses.

Qualifications

• 6–10 years of experience in marketing or brand management.
• Strong storytelling skills with an eye for design.
• Hands-on experience with digital marketing tools.

Responsibilities

• Develop and lead the brand’s overall marketing strategy.
• Oversee digital and retail marketing campaigns.
• Strengthen brand identity across all platforms.
• Manage marketing budget and performance metrics.
• Mentor a marketing team and foster creativity.

Skills

Marketing strategy development

Cross-functional campaign management

Digital marketing

Team leadership

Data analysis

Education

Bachelor’s degree in Marketing or related field

Job description

Overview

• F&B Industry
• Central
• Monday to Friday, 9.00am - 6.00pm
• Basic up to $7500 + VB

Job Responsibilities

• Develop and lead the brand’s overall marketing strategy, ensuring alignment with business objectives and creative vision.
• Oversee digital, retail, and partnership marketing campaigns from concept to execution.
• Strengthen brand identity and storytelling across social media, e-commerce, and offline experiences.
• Manage marketing budget, performance metrics, and ROI tracking to optimize spend and impact.
• Lead and mentor a small marketing team, fostering a culture of creativity, accountability, and innovation.
• Build and maintain strong relationships with media partners, agencies, and collaborators.
• Drive community engagement and brand advocacy through events, collaborations, and influencer partnerships.
• Analyse market trends and consumer insights to shape future campaigns and brand growth strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6–10 years of experience in marketing, brand management, or creative strategy (F&B, lifestyle, or consumer brand experience preferred).
• Proven ability to lead cross-functional campaigns and manage teams or external partners.
• Strong storytelling and content development skills, with an eye for design and cultural trends.
• Data-driven mindset with hands-on experience in digital marketing and analytics tools.
• Passionate about artisanal, purpose-driven brands and the intersection of food, design, and lifestyle.

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This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to Kanry Search Singapore Pte Ltd’s PDPA and e2i’s PDPA.

Kanry Search Singapore Pte Ltd | 24C2261
Doreen Oh | R1326597