Head of Marketing (Health Supplement space)

INTEGRITY PARTNERS PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A dynamic health supplement startup is seeking a visionary Head of Marketing in Singapore to lead brand growth and digital acceleration. You will develop and execute regional strategies, manage a high-performing team, and drive performance across digital channels. Candidates should have 8+ years of experience, strong leadership skills, and proficiency in SEO and marketing analytics. This is a unique opportunity to shape a category-defining brand.

Benefits

Purpose-driven brand

Fast-paced entrepreneurial environment

Collaborative team culture

Qualifications

• Minimum 8 years of hands-on and leadership experience in marketing.
• Regional marketing experience across diverse markets.
• Proven ability to design and implement marketing campaigns.

Responsibilities

• Develop and execute regional marketing strategy.
• Lead product launches and manage marketing budget.
• Analyze marketing data to optimize campaigns.

Skills

Leadership in marketing

SEO expertise

Performance marketing

Data-driven campaign design

Analytical mindset

Stakeholder engagement

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEO tools

CRM systems

E-commerce solutions

Job description

Location: Singapore (North Region)

Our client is a dynamic health supplement startup on a mission to redefine wellness across Asia. Backed by science and inspired by nature, their products empower modern lifestyles—boosting immunity, energy, and vitality. As they scale rapidly, they’re seeking a visionary Head of Marketing to lead brand growth, digital acceleration, and customer engagement across key international markets.

Your Impact

You’ll be the architect of their brand story and growth engine—driving strategy, leading execution, and inspiring a high-performing team. This is a rare opportunity to shape a category-defining brand from the ground up.

Key Responsibilities

• Develop and execute regional marketing strategy aligned with business goals
• Build and position the brand across digital, social, PR, events, and retail
• Lead product launches with strong go-to-market plans
• Drive performance marketing, SEO, content, CRM, and e-commerce
• Inspire and manage the marketing team; set KPIs and track performance
• Analyse CAC, ROI, and conversion data to optimize campaigns and budget
• Collaborate cross-functionally with Sales, Product, and Operations
• Manage marketing budget and external partners/agencies
• Conduct market research and competitor analysis to inform growth

Job requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Minimum 8 years of hands‑on and leadership experience in marketing, ideally within supplements, wellness, or e-commerce
• Regional marketing experience—preferably across Singapore, Malaysia, the UK, Australia, and Dubai—with a proven ability to adapt strategies to diverse consumer behaviours, regulatory landscapes, and market dynamics
• Proven ability to design, implement, and evaluate marketing experiments and data‑driven campaigns
• Deep expertise in SEO, performance marketing, and optimization tactics
• Proficient in digital tools and platforms including Google Analytics, SEO tools, design software, CRM systems, and e-commerce solutions
• Strong analytical mindset with experience in A/B testing and campaign optimization
• Exceptional communication and stakeholder engagement skills, with a track record of strategic leadership in startup or lean‑team environments

Why Join?

• Be part of a purpose‑driven brand reshaping health and wellness in Asia
• Thrive in a fast‑paced, entrepreneurial environment with room to innovate
• Work with passionate founders and collaborative teams in a culture that values impact over hierarchy

NOTE: Position title may change based on candidate's experience, qualifications, and company structure at time of offer. This is to ensure alignment with candidate and organizational needs.

The selection process involves careful consideration, and only shortlisted candidates will be contacted. We extend our gratitude to all applicants for their interest and effort in applying.