Head of Marketing & Growth Lifecycle

Toyota Financial Services; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A financial services provider in Singapore is seeking a Head of Marketing to elevate its brand and implement strategic growth initiatives. This leadership position involves developing marketing strategies, managing cross-functional teams, and driving user retention and revenue growth. Ideal candidates will have over 8 years of marketing experience in tech or e-commerce, with a strong focus on analytics and lifecycle marketing. Join to shape the future of marketing within the organization.

Qualifications

• 8+ years in marketing, ideally in tech, platforms, e-commerce, or marketplaces.
• Strong martech and analytics skillset including CRM, CDP, and automation.
• Experience leading GTM for product/features is essential.

Responsibilities

• Build and scale consumer lifecycle & retention capabilities.
• Drive user growth, experimentation, and growth loops.
• Lead multi-disciplinary team and collaborate across departments.

Skills

Marketing experience

Strong martech and analytics skillset

User acquisition

Lifecycle marketing

Brand strategy

Cross-functional collaboration

Tools

CRM

Google Analytics 4 (GA4)

Job description

A financial services provider in Singapore is seeking a Head of Marketing to elevate its brand and implement strategic growth initiatives. This leadership position involves developing marketing strategies, managing cross-functional teams, and driving user retention and revenue growth. Ideal candidates will have over 8 years of marketing experience in tech or e-commerce, with a strong focus on analytics and lifecycle marketing. Join to shape the future of marketing within the organization.