Head of Marketing (Digital Agency, Performance Marketing, Hybrid Work)

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking an experienced Performance Marketing Manager to oversee client campaigns. This role involves driving market strategies, enhancing campaign performance through data analytics, and leading a team in a dynamic digital environment. The successful candidate will have a strong background in performance marketing, proven leadership experience, and a knack for managing multi-channel campaigns across various platforms. Competitive salary and progression opportunities available.

Qualifications

• 5+ years in performance marketing, 2-3 years in leadership.
• Track record in multi-channel campaign management.
• Proficient in data-driven marketing and analytics.

Responsibilities

• Oversee client performance marketing campaigns.
• Ensure achievement of key metrics like ROI and CPA.
• Lead and mentor marketing specialists and interns.

Skills

Performance marketing expertise

Analytical skills

Client management

Leadership experience

Multi-channel campaign management

Tools

GA4

Tag Manager

Looker Studio

Job description

Job Responsibilities

• Oversee and drive all client performance marketing campaigns from planning to execution, ensuring achievement of key metrics such as ROI, cost-per-acquisition (CPA), and lead quality.

• Maintain a hands‑on role in monitoring, optimising, and troubleshooting campaigns across Google, Meta, LinkedIn, TikTok, and programmatic platforms.

• Manage proactive client communications—delivering timely updates, strategic recommendations, and campaign insights to foster satisfaction, retention, and contract renewals.

• Ensure all campaign documentation—including briefs, proposals, contracts, reports, and billing—is organised, accurate, and up to date.

• Track, analyse, and report on performance metrics such as budget pacing, ad credit usage, profitability, and campaign success through real‑time dashboards and analytics tools.

• Provide leadership, guidance, and mentorship to performance marketing specialists, interns, and third‑party vendors to ensure high‑quality work and efficient delivery.

• Collaborate closely with SEO, social media, content, and tech teams to produce integrated marketing solutions that drive superior client outcomes.

• Partner with Tech and Management teams to enhance internal tools and systems (e.g., Monday.com, Optimyzer, proprietary dashboards) for greater operational efficiency and scalability.

• Stay current on platform policy changes, algorithm updates, and industry trends to ensure campaigns remain competitive, compliant, and effective.

• Contribute to new business development efforts by creating data‑backed performance strategies, forecasts, and proposals that strengthen pitches and support account acquisition.

• Lead initiatives to secure and maintain official agency partnerships and certifications, including Google, Meta, TikTok, Bing, and other digital platforms.

• Elevate company brand visibility by driving participation in award submissions, case studies, and industry benchmarks that position the agency as a market leader.

Job Requirements

• Minimum of 5 years of experience in performance marketing, with at least 2–3 years in a leadership role within a digital agency environment.

• Proven track record managing multi‑channel campaigns across Google, Meta, LinkedIn, TikTok, and programmatic platforms for both B2B and B2C clients.

• Strong analytical expertise in tracking, attribution, optimisation, and data‑driven decision‑making, with proficiency in GA4, Tag Manager, and Looker Studio.

• Demonstrated leadership ability in managing and mentoring cross‑functional teams to deliver cohesive and high‑performing campaigns.

• Commercially savvy, with experience overseeing six‑figure monthly ad budgets and delivering measurable ROI.

• Excellent communication, presentation, and client management skills, with confidence in pitching and stakeholder engagement.

• Familiarity with Google Premier Partner, Meta Business Partner, and other digital accreditation programmes.

• Strategic thinker with a forward‑looking mindset, passionate about automation, AI‑driven marketing, and emerging digital innovations.

HOW TO APPLY

Interested applicants, please click on “Apply Now”. We regret only shortlisted candidates will be notified.

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Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Khor Khang Qin

EA Personnel Reg No: R22109669