Head of Marketing

IG Markets; Singapore; Hybrid; SGD 120,000 - 160,000; Full time

Job summary

A leading global fintech company in Singapore is seeking a Head of Marketing to drive growth and lead a talented team. You will manage diverse marketing channels and collaborate with various departments to enhance brand presence and client engagement. Ideal candidates should have over 10 years of marketing experience in tech or finance, along with strong leadership and analytical skills. The role offers competitive perks and a hybrid working model to ensure work-life balance.

Benefits

Performance-related bonuses

Insurance and medical plans

Career-focused training

Flexible working hours

Gym membership contribution

Extra time off including birthday leave

Qualifications

• Minimum 10 years in tech or finance marketing across all channels.
• Minimum 3 years leadership experience managing a team and budget over US$10M.
• Strong understanding of investment & trading products.
• Regional experience in Malaysia, HongKong, Taiwan, Thailand.

Responsibilities

• Lead and oversee all marketing channels to align with local market dynamics.
• Manage marketing budget for cost effectiveness and measurable ROI.
• Partner closely with teams to support business objectives.
• Develop integrated marketing strategies for awareness and engagement.

Skills

Leadership

Analytical skills

Strategic mindset

Curiosity in client experience

Fluency in English

Knowledge of investment products

Education

Degree in marketing, business or finance

Tools

CRM systems (Braze, Salesforce)

Job description

IG Singapore is looking for a Head of Marketing, becoming a permanent member of our team. Working in the heart of the CBD on Raffles Place, you will be joining a team of passionate individuals seeking to grow our Singapore business and provide exceptional client service to our clients.

So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

Your role in the team

We are seeking a strategic and results-driven Head of Marketing to lead our marketing efforts. Reporting directly to the CEO, this role will oversee a team and be responsible for driving the demanding growth of our new brokerage product while continuing to scale the existing CFD business.

This is a key leadership position that requires both strategic vision and hands‑on execution. You will own all marketing channels—digital, affiliates, social, PR, partnerships, and offline—and partner closely with sales, client servicing, and product teams to deliver measurable growth. The role is critical in shaping our regional brand presence, client acquisition, and engagement strategies, while ensuring marketing initiatives are compliant, data‑driven, and aligned with business priorities.

What you’ll do

• Lead and oversee all marketing channels, ensuring strategies are tailored to local market dynamics while aligned with global brand positioning.
• Manage the budget for markets and being responsible for cost effectiveness, resource allocation and measurable ROI.
• Drive the demanding growth of IG’s new brokerage product, while continuing to scale the existing CFD business.
• Partner closely with regional teams, performance team, sales, client servicing, and product teams to ensure marketing initiatives directly support business objectives and client needs.
• Develop and execute integrated marketing strategies to drive awareness, acquisition, engagement, and retention across digital, performance, social, partnerships, PR, and offline channels.
• Manage agencies on record for communications, creative development and media buys.
• Continuously track market trends and competitor activity to adapt strategies, seize opportunities, and mitigate risks.
• Oversee and inspire a team of marketers, building a high‑performance, innovative, and collaborative culture.
• Uphold regulatory and brand compliance standards across all campaigns and communications.

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a calm and creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit‑and‑tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• Minimum 10 years in tech or finance marketing, across traditional, social and digital channels.
• Minimum 3 years of equivalent leadership experience managing a team and a budget of US>$10M.
• Degree in marketing, business or finance.
• Strong understanding of investment & trading products (CFDs, FX, Crypto, Stocks) as well as an interest in the financial markets.
• Familiar with Gen AI tools and CRM systems such as Braze & Salesforce.
• Strategic mindset with a bias for action. Strong analytical skills, with a demonstrated ability to optimise and pivot on marketing plans for maximum effectiveness.
• Regional experience in Malaysia, HongKong, Taiwan, Thailand
• Fluency in English is a requirement, proficiency in Mandarin or Bahasa is a significant advantage to engage customers from Chinese/Bahasa native countries.

How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self‑beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.

The perks

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

• Performance‑related bonuses
• Insurance and medical plans
• Career‑focused technical and leadership training
• Two volunteering days per year
• One day of birthday leave per year
• Contribution to gym memberships and more
• Flexible working hours and work‑from–home opportunities

Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.

That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now