Head of Marketing

GRIT; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A global leader in online trading is seeking a Head of Marketing to drive business growth in Singapore. You will lead a team of over 10 marketers, oversee all marketing channels, and develop strategies that align with global positioning. The ideal candidate has over 10 years of marketing experience in tech or finance, with a strong leadership history and expertise in managing substantial budgets. Fluency in English is essential, and proficiency in Mandarin or Bahasa is a plus.

Qualifications

• Minimum 10 years in tech or finance marketing across multiple channels.
• Minimum 3 years of leadership experience with budget management.
• Experience in Financial services or Fintech is a must.

Responsibilities

• Lead all marketing channels in Singapore, aligned with global strategies.
• Manage budget for markets with cost effectiveness.
• Develop and execute integrated marketing strategies.

Skills

Leadership

Analytical skills

Multichannel marketing

Budget management

Fluent in English

Proficiency in Mandarin or Bahasa

Education

Degree in marketing, business or finance

Tools

CRM systems (Braze, Salesforce)

Job description

About Our Client

Our client is a global leader in online trading. As part of their expansion, they are looking for their Head of Marketing for Singapore. They are seeking a strategic and results-driven leader to lead marketing efforts. Reporting directly to the CEO, this role will oversee a team of 10+ and be responsible for driving the business growth in Singapore.

Responsibilities

• Lead and oversee all marketing channels across Singapore, ensuring strategies are tailored to local market dynamics while aligned with global brand positioning.
• Manage the budget for markets and be responsible for cost effectiveness, resource allocation and measurable ROI.
• Partner closely with regional teams, performance team, sales, client servicing, and product teams to ensure marketing initiatives directly support business objectives and client needs.
• Develop and execute integrated marketing strategies to drive awareness, acquisition, engagement, and retention across digital, performance, social, partnerships, PR, and offline channels.
• Manage agencies on record for communications, creative development and media buys.
• Continuously track market trends and competitor activity to adapt strategies, seize opportunities, and mitigate risks.
• Oversee and inspire a team of 10+ marketers, building a high-performance, innovative, and collaborative culture.
• Uphold regulatory and brand compliance standards across all campaigns and communications.

Requirements

• Minimum 10 years in tech or finance marketing, across traditional, social and digital channels.
• Minimum 3 years of equivalent leadership experience managing a team and a budget of US>$10M.
• Degree in marketing, business or finance.
• Experience in Financial services, Financial technology or Banking industries is a must.
• Strong understanding of investment & trading products or financial markets will be a plus.
• Familiar with Gen AI tools and CRM systems such as Braze & Salesforce.
• Strong analytical skills, with a demonstrated ability to optimise and pivot on marketing plans for maximum effectiveness.
• Fluency in English is a requirement, proficiency in Mandarin or Bahasa is a significant advantage.