Head of Marketing

Healthway Medical Group; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading healthcare provider in Singapore seeks a Marketing Director to develop marketing strategies, lead brand positioning, and manage campaigns. The ideal candidate has 10+ years in marketing with at least 5 in leadership roles and a deep understanding of Singapore’s healthcare market. Join us to shape the future of patient care in Singapore.

Qualifications

• At least 10 years of marketing experience, with 5+ years in a leadership role.
• Proven experience in healthcare, hospitality, or service-oriented industries preferred.
• Deep understanding of Singapore’s healthcare market is an advantage.

Responsibilities

• Develop and implement a marketing strategy aligned with business goals.
• Lead brand positioning initiatives in Singapore’s healthcare landscape.
• Plan and execute integrated marketing campaigns to promote services.

Skills

Strategic Leadership

Brand Management

Digital Marketing

Campaign Delivery

Stakeholder Management

Education

Bachelor’s degree in marketing or related fields

Job description

Key Responsibilities

• Strategic Leadership
  • Develop and implement a comprehensive marketing strategy aligned with the company’s business goals and growth plans.
  • Lead brand positioning initiatives to strengthen Healthway Medical’s profile in Singapore’s healthcare landscape.
  • Provide strategic input to senior leadership on market trends, competitive positioning, and patient engagement opportunities.
• Brand & Communications
  • Ensure consistent brand messaging and visual identity across all patient touchpoints, including digital, print, and in-clinic experiences.
  • Oversee internal and external communications, including media relations, public relations, and crisis communications.
• Marketing Campaigns & Growth
  • Plan, execute, and optimise integrated marketing campaigns to promote services across general practice, specialist care, dental, allied health, and day surgery.
  • Lead demand generation strategies for key revenue drivers such as primary care, executive health screening, and specialist clinics.
  • Oversee seasonal and promotional campaigns, ensuring compliance with healthcare marketing regulations in Singapore.
• Digital & Patient Engagement
  • Drive digital marketing initiatives, including SEO, SEM, social media, content marketing, and CRM automation.
  • Enhance the patient journey through targeted communications, loyalty initiatives, and improved online-to-offline experiences.
  • Monitor and optimise website performance, ensuring a patient-friendly, mobile-first experience.
• Team & Budget Management
  • Lead, mentor, and inspire the marketing team to achieve performance and development goals.
  • Manage the department’s budget, ensuring cost-effectiveness and ROI on marketing spend.
  • Foster cross-department collaboration to align marketing efforts with operations, business development, and clinical teams.

Requirements

Qualifications & Experience

• Bachelor’s degree in marketing, mass communications, business administration, or any other related fields.
• At least 10 years of marketing experience, with 5+ years in a leadership role.
• Proven experience in healthcare, hospitality, or service-oriented industries preferred.
• Strong track record in brand management, digital marketing, and campaign delivery.
• Excellent communication, leadership, and stakeholder management skills.
• Deep understanding of Singapore’s healthcare market and regulatory guidelines is an advantage.

Personal Attributes

• Strategic thinker with strong business acumen.
• Creative, resourceful, and results-driven.
• Empathetic leader who can inspire and motivate teams.
• Adaptable to a fast-paced, multi-brand environment.

If you are passionate about healthcare and skilled in building brands that connect with people, we invite you to join Healthway Medical Group in shaping the future of patient care in Singapore.