Head of Marketing

SYFE PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Head of Country Marketing to drive its growth strategy. The successful candidate will own the overall marketing execution across various channels, develop innovative marketing programs, and lead a talented team. The ideal profile includes extensive marketing leadership experience, particularly within financial services. Join a fast-paced environment where you can significantly impact customer growth and brand presence.

Qualifications

• 8+ years in marketing, including brand or integrated marketing experience.
• 2+ years of experience in a startup environment.
• Proven track record in financial services, fintech, or regulated industries.
• Strong understanding of Singapore’s consumer financial landscape.

Responsibilities

• Lead the overall marketing strategy and execution in Singapore.
• Drive paid growth through various acquisition channels.
• Optimize user experiences to deepen engagement and increase lifetime value.
• Design and run Singapore-specific marketing campaigns.

Skills

Leadership

Paid acquisition performance

Brand storytelling

Analytical skills

Team motivation

Education

8+ years in marketing with leadership experience

Experience in consumer facing brands

Tools

SEO tools

CRM systems

Job description

Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in wealthtech, we are a team of passionate builders creating the future of wealth management.

The Right Profile

We’re looking for a driven, ambitious marketing leader to take Syfe’s growth in Singapore to the next level. As Head of Country Marketing, Singapore, you’ll have full ownership of the country’s marketing strategy and execution—from scaling paid acquisition to driving organic growth and leading high-impact brand campaigns. You’ll report directly to the VP of Marketing and be the single point of accountability for customer growth in Singapore, while working shoulder-to-shoulder with a talented leadership team and cross-functional peers.

This is an opportunity to own the entire marketing engine of one of Singapore’s fastest-growing fintechs. If you’re a marketing leader ready to step into the next level of responsibility, build innovative marketing programs, and deliver real impact at scale, we’d love to talk to you.

Location: Singapore

Key Responsibilities

Growth Marketing across acquisition and retention

• Lead paid growth at scale: Own all acquisition channels—Meta, Google, programmatic, affiliates, influencers—and drive high-ROI growth within agreed payback windows.
• Orchestrate the ideal user experience in Lifecycle: Work with the lifecycle marketing and product teams to execute campaigns across email, push, and in-app journeys to deepen engagement, improve activation, and increase lifetime value.
• Launch Singapore-specific campaigns: Design and run tactical promos and country-led initiatives that convert into funded accounts and deposits.
• Optimize every step of the funnel: Partner with Product and Growth Ops to refine ads, landing pages, CRM flows, and onboarding experiences for maximum conversion and retention.

Organic Acquisition & Content Marketing

• Drive Singapore’s organic growth engine across SEO, ASO, referral, and content channels.
• Define an SEO roadmap aligned to investor intent (e.g., cash management, CPF investing, brokerage).
• Oversee and guide our always-on content (blogs, email, social) tailored to Singapore audiences and product priorities.
• Partner with PR and regional teams to amplify country-specific initiatives (e.g., product launches, market commentary, community events).

Brand & Campaigns

• Lead Singapore’s brand campaign strategy in close partnership with the regional brand team.
• Design and deliver country-level brand campaigns that build salience and relevance, integrated across paid, owned, and earned media.
• Ensure Syfe’s brand shows up consistently across all Singapore touchpoints, from high-reach media to grassroots activations.
• Localize global campaigns and create country-specific brand moments that resonate with Singapore investors.
• Leadership & Cross-Functional Alignment
• Build and lead a high-performing Singapore marketing team (channel specialists + campaign marketers).
• Build close cross-functional working alignments with peers in product, business, and operation to deliver holistic activities.
• Align with central marketing functions (Brand, PR, CRM, Regional Events) to deliver country goals while leveraging shared expertise.
• Instill a culture of data-driven decision-making, experimentation, and continuous improvement.

Success Metrics

• Acquisition: Number of new funded accounts, net deposit inflows, CAC and payback performance.
• Organic Growth: SEO rankings, referral program performance, organic share of acquisition.
• Brand: Brand salience (awareness, consideration), campaign reach/engagement, share of voice.
• Execution: On-time, on-budget delivery of campaigns; cross-functional satisfaction and alignment.
• Team: Engagement, retention, and development of the Singapore marketing team.

Qualifications

• 8+ years in marketing, 3+ years of leadership experience and 3+ years in brand or integrated marketing for a consumer facing brand, owning the business P&L.
• 2+ years of experience working in a start up environment.
• Proven track record of delivering paid acquisition performance in Singapore, ideally in financial services, fintech, or other regulated industries.
• Deep understanding of Singapore’s consumer financial landscape, media environment, and competitive set.
• Experience leading organic growth programs (SEO, content, referrals) with measurable impact.
• Strong creative and analytical balance: comfortable with brand storytelling as well as CAC/ROI models.
• Exceptional leadership and stakeholder management skills, with experience building and motivating teams.

Come As You Are

We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees, whether you are applying from Singapore or from overseas. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.

Due to the volume of applications, we regret that only shortlisted candidates will be notified.