Head of Marketing

Shortcutx; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading marketing firm in Singapore is seeking an experienced marketing leader to develop and implement innovative strategies. The role requires a strong background in SEO and digital marketing, along with the ability to manage a high-performing team and drive brand awareness. Ideal candidates will have at least 8 years of progressive experience in marketing, particularly in the supplement or e-commerce industry.

Qualifications

• Minimum 8 years of progressive experience in marketing roles.
• Proven expertise in improving organic traffic and search rankings.
• Strong analytical skills with a data-driven approach.

Responsibilities

• Develop and lead the overall marketing strategy.
• Build, position, and strengthen the brand across touchpoints.
• Create and execute integrated marketing campaigns.

Skills

SEO strategies

Digital marketing tools

Project management

Data analysis

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Adobe Creative Suite

CRM systems

SEO tools (e.g., SEMrush, Ahrefs)

Job description

• Develop and lead the overall marketing strategy aligned with company objectives, ensuring long-term brand growth and business impact.
• Build, position, and strengthen the brand across all touchpoints to drive awareness, loyalty, and market differentiation.
• Create and execute integrated, innovative campaigns across digital, social media, influencer marketing, retail, and experiential events.
• Bring bold, creative ideas to elevate brand visibility, customer engagement, and competitive edge in the market.
• Inspire and lead a high-performing marketing team, setting clear KPIs, fostering development, and driving accountability for results.
• Oversee successful product launches through robust go-to-market strategies and cross-functional collaboration.
• Drive digital marketing performance, including paid media, SEO, content marketing, CRM, and e-commerce growth.
• Leverage data and analytics (CAC, ROI, conversion rates, etc.) to continuously optimize campaigns, improve performance, and maximize budget efficiency.
• Collaborate closely with Sales, Product, and Operations teams to ensure consistent messaging and seamless execution across the customer journey.
• Manage the marketing budget and external partners/agencies to deliver high-impact, cost-effective initiatives.
• Conduct in-depth market research and competitive analysis to identify trends, customer insights, and new growth opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 8 years of progressive experience in both hands‑on and leadership marketing roles, ideally within the supplement or e‑commerce industry.
• Proven expertise in SEO strategies and optimization tactics, with a strong track record of improving organic traffic and search rankings.
• Proficient in digital marketing tools and platforms, including but not limited to Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), CRM systems, and design software (e.g., Adobe Creative Suite, Canva).
• Analytical and data-driven, with the ability to design, implement, and evaluate A/B tests and marketing experiments to optimize campaign performance and ROI.
• Strong understanding of integrated marketing strategies across digital, content, social media, and performance marketing channels.
• Excellent project management, communication, and leadership skills, with the ability to thrive in a fast‑paced, cross‑functional environment.