Head of Marketing

SKINLAB THE MEDICAL SPA PTE. LTD.; Singapore; On-site; SGD 100,000 - 120,000; Full time

Job summary

A leading aesthetic group in Singapore is looking for a Head of Marketing to lead a multidisciplinary team and drive strategic marketing initiatives. The ideal candidate will have 8-10 years of experience, with a proven track record in consumer-facing industries. Responsibilities include developing marketing strategies, overseeing digital campaigns, and managing the marketing budget. This role requires strong leadership and analytical skills, with a focus on data-driven marketing to foster brand growth.

Qualifications

• 8–10 years of marketing experience with at least 5 years in a senior leadership role.
• Proven track record in multi-brand, consumer-facing industries.
• Strong people leadership skills.

Responsibilities

• Lead and develop a high-performing marketing team.
• Shape and execute integrated marketing strategies.
• Oversee digital channels and campaigns.

Skills

Leadership

Digital marketing

Performance marketing

CRM

Brand storytelling

Analytical skills

Education

Degree in Marketing, Business, or related field

Job description

We are seeking a dynamic Head of Marketing to lead, mentor, and empower a multidisciplinary team spanning brand, digital, performance, and customer engagement. As part of a leading aesthetic group with a diverse portfolio of beauty and wellness brands, you will balance strategic vision with hands-on execution, orchestrating impactful marketing initiatives that strengthen brand presence, drive customer acquisition, and deliver measurable business growth.

Job Responsibilities

• Lead and develop a high-performing marketing team across paid advertising, creative & design, partnerships, CRM, digital performance, and customer engagement, while managing external agencies and freelancers.
• Shape and execute integrated marketing strategies and plans for each brand, balancing brand-building with performance marketing to drive consistent customer acquisition, retention, and measurable ROI.
• Build and strengthen brand identities across the portfolio, ensuring consistent messaging, visuals, and customer engagement that foster trust, loyalty, and differentiation.
• Oversee digital channels and campaigns (social media, SEO/SEM, website, CRM) to generate high-quality leads, optimise the conversion funnel, and deliver bookings, visits, and sales.
• Champion data- and AI-driven marketing, leveraging insights, automation, and predictive analytics to set clear KPIs, personalise customer journeys, and continuously optimise performance.
• Foster collaboration across portfolio brands, cross-functional teams, and external partners, aligning marketing with business priorities and leveraging synergies to maximise reach and efficiency.
• Own the marketing budget and resources, ensuring efficient spend and effective allocation between short-term performance and long-term brand growth.
• Stay ahead of industry and consumer trends, bringing innovation and fresh thinking to keep the brands competitive and relevant.

Job Requirements

• Degree in Marketing, Business, or a related field.
• 8–10 years of marketing experience, with at least 5 years in a senior leadership role managing teams and external partners.
• Proven track record in multi-brand, consumer-facing industries (healthcare, beauty, wellness, lifestyle, or retail experience is a plus).
• Strong people leadership skills, with experience building and inspiring high-performing marketing teams and managing agencies.
• Expertise in digital and performance marketing, CRM, and brand storytelling, with hands-on use of AI tools to drive customer insights, personalisation, and optimisation.
• Strategic yet execution-focused, with a collaborative mindset, strong analytical skills, and the ability to deliver measurable business growth.