Head of Growth Marketing

Keyreply; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading AI innovation firm in Singapore is seeking a Head of Growth Marketing to lead demand generation and pipeline growth. You will collaborate with sales and marketing teams to implement scalable marketing strategies. The ideal candidate has 7-12+ years of experience in B2B SaaS and a proven track record in pipeline creation. This position offers a fast-paced culture and growth opportunities toward VP of Marketing roles.

Benefits

Flexible work arrangements

Opportunity for growth

Qualifications

• 7–12+ years of B2B SaaS growth/demand generation experience.
• Proven track record in multi-stakeholder deals.
• Hands-on with SEO/CRO, LinkedIn growth, and marketing analytics.

Responsibilities

• Own the marketing pipeline, driving demand and generating leads.
• Launch demand generation programs across multiple channels.
• Collaborate with Sales and CMO for measurable pipeline growth.

Skills

B2B SaaS growth/demand generation

Pipeline creation

SEO/CRO

Marketing analytics

Team leadership

Education

Bachelor’s degree or equivalent practical experience

Job description

Locations

Singapore (supports US/AU)

About Us

At KeyReply, we're at the forefront of generative AI innovation, creating AI agents and agentic workflows that deliver tangible business value. We work with leading organizations in Singapore and Southeast Asia, and are expanding rapidly into overseas markets including the US, Australia, UK, and in LATAM. Our solutions help transform how healthcare providers, insurers, and enterprises operate, impacting millions of patients and employees globally.

Key use cases include:

• AI-powered patient intake and triage.
• Voice AI for appointment scheduling, reminders, and contact centers.
• Automated post-discharge follow-ups and chronic care management.
• Intelligent workflows for insurance claims, billing, and IT support.

With a strong track record, KeyReply combines deep industry expertise with cutting-edge AI to help organizations scale automation responsibly and securely, improving outcomes, reducing costs, and enabling clinicians and staff to focus on what matters most: delivering care.

The Role

As Head of Growth Marketing, you’ll own the end-to-end marketing pipeline, driving demand, generating qualified leads, and accelerating sales cycles across Singapore, the US, and Australia. You’ll be responsible for building scalable, data-driven growth systems spanning inbound, outbound, partner, and field marketing.

You’ll collaborate closely with Sales, Partnerships, Product Marketing, and the CMO to deliver measurable pipeline growth, shorten payback periods, and position KeyReply as the category leader in applied AI for healthcare and enterprise automation.

What You’ll Do

• Own the pipeline number by setting pipeline targets, planning channels and budgets.
• Launch multi-channel demand generation programs across paid search, social, LinkedIn, email, webinars, and field events.
• Accelerate website growth with SEO roadmaps, high-converting pages, and continuous improvements to conversion and demo flows.
• Partner with SDRs to define lead scoring and routing SLAs, develop sequences and talk tracks, and improve meeting rates and pipeline conversion.
• Run partner co-marketing campaigns with Microsoft and key ecosystem partners, including joint briefs, “better-together” plays, and webinars.
• Strengthen marketing operations through multi-touch attribution, funnel instrumentation, and dashboards that track traffic, leads, opportunities, and wins.
• Act as a player-coach for the SDR, generalist, and content specialist team while selectively managing agencies.
• Collaborate with the CMO and agency partners to ensure US/AU-ready positioning and proof for the brand.

Who You Are

• Pipeline Owner: You think like a revenue leader, data-driven, commercial, and accountable for results.
• Strategic Operator: You can zoom out for long-term planning while executing fast-moving campaigns.
• Full-Stack Marketer: You’re equally comfortable discussing CRO tactics or ABM orchestration.
• Collaborative Partner: You thrive at the intersection of marketing, sales, and product.
• Builder at Heart: You can start small, scale fast, and iterate with precision.
• Analytical Storyteller: You blend data insights with narrative to win internal and external buy-in.
• Global Mindset: You understand cross-market nuances and can localize for US and APAC audiences.

Requirements

• 7–12+ years of B2B SaaS growth/demand generation experience, ideally in enterprise or regulated sectors.
• Proven track record of pipeline creation in complex, multi-stakeholder deals; strong experience with ABM and SDR collaboration.
• Hands‑on experience with SEO/CRO, LinkedIn growth, paid media, webinars/events, and marketing analytics.
• Experience managing multi-channel budgets and demonstrating ROI through data‑driven reporting.
• Comfortable leading a small team and managing agencies or vendors.
• Bachelor’s degree or equivalent practical experience.

Nice to Have

• Experience in healthcare, insurance, or regulated markets (HIPAA/SOC 2 familiarity).
• Exposure to EMR, CCaaS, or enterprise automation ecosystems.
• Experience with Microsoft co‑sell, MPN programs, or strategic partnerships.
• Background in global SaaS marketing or working across multiple geographies.

Why Join Us

• Drive growth at the cutting edge of applied AI and healthcare innovation.
• Take full ownership of a high‑impact pipeline that shapes business success.
• Collaborate with global teams across Singapore, the US, and Australia.
• Fast‑paced, outcome‑oriented culture with flexible work arrangements.
• Clear growth path toward VP of Marketing, Growth, or Revenue Leadership roles.
• Be part of a mission‑driven team redefining how enterprises engage with AI, making work smarter, faster, and more human.