Head of Growth Marketing

Marlee; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A recruitment agency in Singapore is seeking a Growth Marketing Manager to expand customer acquisition and enhance product adoption. The ideal candidate will have deep experience in B2B growth marketing, a strong analytical mindset, and a proven track record in campaign optimization. Responsibilities include overseeing growth strategies and transforming websites into conversion funnels. This is a unique opportunity to contribute to a partner's growth story.

Qualifications

• Deep experience in scaling a B2B Growth Marketing function globally.
• Proven track record of utilizing paid and organic channels for growth.
• Strong analytical skills with experience in data and web analytics.

Responsibilities

• Oversee growth marketing functions and strategies.
• Implement campaign strategies for customer retention and acquisition.
• Transform the partner's website into a conversion funnel.

Skills

B2B Growth Marketing

Campaign optimization

Analytical mindset

Marketing Technology expertise

Web analytics tools

Job description

About the company

Fast-track your career with the Marlee Talent Pool.

We're not just matching you with your ideal roles but unlocking your long-term career potential.

Marlee goes above and beyond by identifying key strengths for your CV, helping you discover a career direction you might not have considered where you can truly thrive, and guiding you to develop those essential soft human skills that close gaps in your resume.

Marlee's innovative approach then places you in teams where you'll flourish.

Using cutting-edge motivational science, we connect you with roles in teams and within organizations that make your heart sing and help our partners build their dream teams.

About the role

In this role, you'll be in charge of expanding customer acquisition while enhancing product adoption through scaled communication.

Your success in generating high-quality traffic, nurturing prospective customers to product usage, and maximizing adoption will fuel the next chapter of our partner's growth story.

What you’ll do

• Cultivate a global center of excellence for Growth Marketing, overseeing people, processes, and tooling / automation
• Develop and implement strategies to drive acquisition across Performance, SEO / Organic, and other global channels
• Implement campaign strategies to foster global customer retention via email, in-product, and other scaled communication channels
• Transform our partner’s website into a powerful acquisition and conversion funnel
• Support ideation and execution of local Growth Marketing initiatives worldwide and be ready to adopt global strategies into local market dynamics
• Coordinate with different teams across the business to showcase a diversity of product offerings, gain deeper understanding of channel performance and improve the quality and consistency of customer journeys

Our partner is looking for someone who has

• Deep experience with scaling a B2B, Growth Marketing function globally
• A proven track record of utilizing paid and organic channels to achieve ambitious growth targets
• Strong grasp of product positioning and translating into campaign optimization
• Expertise in Marketing Technology and is highly comfortable with growth experimentation and CRO
• A strong analytical mindset with a good hand in data; skilled with web analytics tools and channel performance and attribution
• Equipped with strategic clarity; keen on optimizing the entire scope of the funnel

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