Head of Growth Analytics & AI-Driven Insights

P2P; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading digital company in Singapore is seeking a Head of Marketing Intelligence to lead marketing measurement and analytics strategy. This senior leadership role involves developing robust attribution frameworks, leveraging AI-driven solutions, and overseeing marketing data governance. Ideal candidates should possess extensive analytics experience and strong communication skills, particularly in fast-growth sectors like mobile apps and fintech. Join this impactful role to drive significant company growth.

Qualifications

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
• Expertise in attribution modelling and marketing mix modelling.
• Experience in fast-growth industries like mobile apps, gaming, or fintech.

Responsibilities

• Define and own the marketing intelligence roadmap.
• Build and lead a high-performing team of analysts, engineers, and data scientists.
• Lead the design and deployment of multi-touch attribution and probabilistic attribution approaches.

Skills

Analytics and data science expertise

Excellent communication skills

Strong understanding of data governance

Leadership

Tools

AppsFlyer

Databricks

Google Marketing Platform

SQL

Tableau

AWS

Google BigQuery

Job description

A leading digital company in Singapore is seeking a Head of Marketing Intelligence to lead marketing measurement and analytics strategy. This senior leadership role involves developing robust attribution frameworks, leveraging AI-driven solutions, and overseeing marketing data governance. Ideal candidates should possess extensive analytics experience and strong communication skills, particularly in fast-growth sectors like mobile apps and fintech. Join this impactful role to drive significant company growth.