Head of Global Market Research

Zespri; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading global kiwifruit marketer in Singapore is searching for a Global Head of Market Research. This senior role involves transforming data into insights that inform strategic decisions. The ideal candidate will have deep expertise in consumer insights and a track record of leading cross-functional projects. The position offers competitive compensation and a dynamic work environment focused on growth and innovation.

Benefits

Competitive overall remuneration package

Additional paid annual leave day (Zespri Day)

Boost Days for wellbeing

Global Life and Permanent Disability Insurance

Group Medical Insurance benefits

Qualifications

• Proven experience in consumer insights and market research.
• Background in FMCG or trade marketing environments.
• Strong leadership and influence skills.

Responsibilities

• Lead the Market Research team to deliver actionable insights.
• Set the vision and strategy for global market research.
• Define and communicate strategic priorities for market insights.

Skills

Qualtrics

Quantitative Research

SPSS

Data Collection

Microsoft Powerpoint

Research Experience

Survey Design

Qualitative Research

Market Research

Merchandising

Customer Relationship Management

Data Analysis Skills

Job description

Kō wai mātou Who are we

Zespri is more than simply the worlds single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause : to help people communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the worlds largest marketer of kiwifruit selling kiwifruit in more than 50 countries. We work with around 2800 New Zealand and 1500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealands best-known international brands dedicated to creating sustainable long-term value for growers.

He aha te mahi Whats the role

Were looking for a strategic Global Head of Market Research to lead our Market Research team in delivering a deep understanding of consumer and shopper needs behaviors and motivations. Based in Singapore this senior leadership role transforms data into actionable insights and foresights that guide strategic data driven decisions across the business - helping Zespri better serve its consumers and shoppers while gaining a sustainable competitive advantage.

As a strategic cross-functional partner youll collaborate across functions and geographies to embed insight-led thinking into decision-making at every level. By setting the vision and strategy for Market Research globally youll influence business priorities shape brand development and portfolio of the future understand source of value and ensure Zespri remains competitive consumer-centric and future-ready.

Key Accountabilities include :

• Vision Define and communicate the vision and strategic priorities for Zespris global market research and insights program ensuring alignment with overall business objectives and growth aspirations.
• Strategic Insight & Growth - Lead the development of a global insights framework to uncover growth opportunities anticipate future consumer trends analyze category dynamics and monitor competitive moves turning data into compelling actionable narratives that inspire and mobilise.
• Portfolio & Innovation - Drive portfolio & innovation strategy by segmenting demand spaces guiding data-driven decisions co-creating winning concepts informing pricing and demand models.
• Brand & Consumer Understanding - define target audiences for growth shape brand strategy and positioning by deeply understanding consumer needs and behaviors co-developing insight-led communications and identifying drivers of demand and pricing power.
• Performance Measurement Design and implement a comprehensive measurement framework for brand equity media performance shopper behavior consumer product experience and customer satisfaction.
• Data & Analytics Excellence - Ensure operational excellence by building secure scalable data systems leveraging visualization tools for actionable insights and driving automation and advanced analytics for speed and efficiency.
• Leadership & Collaboration - Lead and inspire a high-performing global team turning data into compelling insights and narratives that engage senior leadership fostering a culture of curiosity and future-focussed thinking driving collaboration across regions and ensuring strategic efficient use of resources.

Ko wai koe Who are you

The successful candidate will be a strategic commercially savvy leader with deep expertise in consumer insights innovations market research have proven experience in FMCG or trade marketing or research environments and a track record of delivering results through major cross-functional projects.

You will also bring :

• Strategic and commercial acumen with strong insight and analytics expertise
• Leadership and influence skills : cross-functional collaboration team leadership stakeholder management
• Operational excellence : results-driven detail-oriented process optimization agility
• Exceptional communication and impact : presenting insights concisely and strategically to senior leadership
• A proactive growth mindset and curiosity to learn

He aha e tika ai a Zespri Why Zespri

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850 employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced culture-driven environment unlike any other. We want people who share our values of making it happen creating real connections and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.

Benefits

• Competitive overall remuneration package including a Short-Term Incentive scheme opportunity
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental physical emotional and social wellbeing (Boost Days).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 26 November 2025.

At Zespri we understand the importance of diverse perspectives and experiences and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at .

Key Skills

Qualtrics,Quantitative Research,Spss,Data Collection,Microsoft Powerpoint,Research Experience,Survey Design,Qualitative Research,Market Research,Merchandising,Customer relationship management,Data Analysis Skills

Employment Type

Full Time