Head of Business Marketing, TikTok Local Services

TikTok; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading social media company in Singapore is seeking a Brand Marketing Lead to drive strategic brand initiatives and enhance brand presence. The ideal candidate will have over 5 years in marketing, excellent communication skills, and be bilingual in English and Mandarin. This role offers a unique opportunity to impact brand marketing strategies in a dynamic environment.

Qualifications

• 5+ years of experience in managing a team in marketing.
• Proven understanding of global media landscape.
• Excellent communication skills to build relationships with stakeholders.

Responsibilities

• Lead TikTok GO’s brand and marketing strategy.
• Drive industry-focused marketing and education initiatives.
• Manage digital brand assets including social media channels.

Skills

Fluent in English

Fluent in Mandarin

Team management

Content solutions

Education

BA/BS degree or equivalent experience

Job description

Location

Singapore

Employment Type

Regular

Job Code

A33509

Responsibilities

Team Introduction: With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

1. Lead TikTok GO’s overall brand and marketing strategy, developing integrated communication plans across industries and markets. Partner with local campaign and co-marketing teams to strengthen brand awareness among merchants and business partners.
2. Drive industry-focused marketing and education initiatives such as industry forums, merchant conferences, whitepapers, data reports, and case studies to enhance TikTok Go’s thought leadership and industry presence.
3. Analyze global and domestic industry dynamics and trends, leveraging a deep understanding of international media operations to design innovative and results-oriented integrated communication strategies. Drive communication initiatives including business case promotion and industry value storytelling to enhance brand influence.
4. Develop and continuously refine TikTok GO’s brand messaging framework and external communication guidelines, driving impact‑driven campaigns and social value storytelling to strengthen brand relevance and advocacy.
5. Manage and optimize digital brand assets, including social media channels, external and internal content portals, ensuring consistency and alignment across all communications.

Minimum Qualifications

• Fluent written and oral proficiency in English and Mandarin is required to collaborate with internal and external regional stakeholders and lead cross‑functional teams.
• Experienced in business marketing and commercial partnerships, content solutions or sponsorships with at least 5 years of experience managing a team.
• BA/BS degree or equivalent experience required.
• Proven understanding of the global media landscape.
• An excellent communicator who can successfully build relationships with key stakeholders both internally and externally.
• Ability to multitask efficiently under pressure and ambiguity, with self‑starting and motivated attitudes in a cross‑cultural and fast‑paced environment.

Preferred Qualifications

• Experience of building and leading a marketing and brand department at a commercial organisation.
• Experience working in social media, Internet, Technology companies.
• Experience working in cross‑border, multi‑cultural environment is preferred.
• Ability to cope well and gain trust with a broad spectrum of internal stakeholders, proven track record of working in a dynamic and large organization is preferred.

Job Information

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.