Head, ILP Business Development & Fund Investment Marketing

Prudential plc; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading insurance company in Singapore is seeking a Head of ILP Business Development and Fund Investment Marketing. The ideal candidate will have over 15 years of experience in financial services, focusing on investment-linked products. This role involves driving business growth, implementing marketing strategies, and leading training for the sales force. The candidate must possess strong leadership and communication skills, as well as a deep understanding of financial products.

Qualifications

• Minimum 15 years’ experience in insurance, asset management, or financial services, focusing on ILPs and fund marketing.
• Deep understanding of investment-linked insurance products and unit-linked fund structures.
• Proven track record in growing ILP businesses through distribution and marketing excellence.

Responsibilities

• Drive ILP/investment products business growth and fund AUM.
• Implement growth strategies across all channels aligned with customer needs.
• Lead marketing campaigns with strong positioning and differentiated storytelling.
• Design and deliver training programs for sales force competency in investment and ILP.
• Collaborate on financial planning seminars to drive growth.

Skills

Leadership and stakeholder management skills

Strong communication and storytelling skills

Investment acumen

Knowledge of financial planning

Education

Bachelor’s degree in marketing, Finance, Economics, or related field

MBA or CFA a plus

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Summary

We are seeking a strategic and experienced Head, ILP Business Development and Fund Investment Marketing to spearhead Prudential Singapore (PACS) strategy to grow our Investment‑Linked Product (ILP) business and associated fund AUM growth. This role combines strong investment acumen with business development and fund investment marketing leadership to deliver compelling investment propositions to customers.

Role Duties & Responsibilities

• Drive the ILP / investment products business growth and associated fund AUM growth, ensuring continuous increase in fund AUM and profitability.
• Design and implement growth strategies across all channels, aligning ILP and fund offerings with evolving customer needs.
• Provide strategic direction and leadership in fund and ILP marketing campaigns, ensuring strong positioning, differentiated storytelling and customer relevance.
• Initiate, design and deliver practical financial training program to all channels to build competency and expertise in the areas of investment, ILP and essential soft skills.
• Create practical, hands‑on learning for our sales force to uplift sales capability in both technical and consultive selling in ILP and investment products.
• Equip our sales force with confidence and expertise to position investment solutions effectively to customers.
• Collaborate and conduct client seminars with all channels on importance of financial planning (e.g. Legacy Planning, Retirement Planning, Financial Literacy) in driving business growth.
• Lead the development and management of sales, marketing and training materials with a focus on clarity, accuracy, and compliance.

Who are we looking for

• Bachelor’s degree in marketing, Finance, Economics, or related field (MBA or CFA a plus).
• Minimum 15 years’ experience in insurance, asset management, or financial services, with a strong focus on ILPs and fund marketing.
• Deep understanding of investment‑linked insurance products, unit‑linked fund structures, and regulatory guidelines.
• Proven track record in growing ILP businesses and fund AUM through distribution and marketing excellence.
• Strong communication and storytelling skills, with the ability to simplify complex fund or market concepts for broader audiences.
• Strong leadership and stakeholder management skills.