Head, Brand Strategy

FOODPANDA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading food delivery service in Singapore is seeking an experienced Brand Manager to oversee brand strategy and campaign management. You will lead a team, manage multi-channel campaigns, and collaborate with cross-functional teams to achieve growth objectives. The ideal candidate has over 8 years in brand management, strong analytical skills, and a proactive approach to team objectives.

Qualifications

• 8+ years of relevant experience in brand management or consumer marketing.
• Experience in E-commerce/FMCG/grocery retailers is a plus.
• Excellent communication and presentation skills.

Responsibilities

• Develop regionally and locally relevant brand strategies.
• Manage multiple campaigns ensuring timely delivery.
• Lead and grow a talented team of 3-5 people.

Skills

Brand management

Campaign management

Communication skills

Analytical mindset

Team management

Education

Bachelor’s degree in Marketing, Business Management, or a related field

Job description

About the opportunity

• Brand Strategy Development: Understand the passions and tensions of the consumers in all the markets while working collaboratively with market research teams, and create both regionally and locally relevant strategies for both equity and affordability.
• Brand Health Ownership: Set clear KPI’s for key brand metrics such as TOM, Closeness and key attributes. Deep dive into data to understand the growth progress and improvement areas and work towards achieving all targets.
• Campaign Management & Execution: Organize and manage multiple campaigns from start to finish, ensuring efficient communication, feedback incorporation, and timely delivery. Oversee a 360-degree campaign perspective, including brand and media ideation, influencer management, social content management, ATL plans with regional teams/local teams/agencies, and OOH creative assets.
• Budget Management: Oversee and manage the regional marketing budget to ensure deliverables are met.
• Leadership & Ownership: Lead large projects and oversee end-to-end processes, demonstrating autonomy and strong project management.
• Collaboration: Work closely with regional and local cross-functional teams for alignment and to achieve topline and bottom-line objectives, and be responsive to new ideas.
• Team Management: Lead and grow a talented team of 3-5 people.

What you need to be successful

• Bachelor’s degree in Marketing, Business Management, or a related field.
• Minimum of 8 years of relevant experience in brand management or consumer marketing.
• Candidates with experience in E-commerce/FMCG/grocery retailers would be a plus
• Excellent communication and presentation skills
• Strong commercial acumen and analytical mindset, with the ability to interpret data and drive results in a dynamic, fast-paced environment.
• Highly organized and detail-oriented, with a strong sense of accountability and ownership.
• Proven ability to manage priorities and navigate high-pressure situations with sound judgment.
• A proactive and dependable team player, committed to achieving team objectives and driving market growth.

Who we are

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.