Hardware Marketing Manager

Singtel; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A telecommunications leader in Singapore is looking for a Hardware Marketing Manager to develop and execute marketing strategies for two of its handset brands. You will manage vendor relationships, oversee operations for customer experience, and conduct market analysis. The ideal candidate will have 5-7 years of product marketing experience and a degree in Business Administration, along with strong analytical skills and proficiency in Excel and PowerPoint.

Qualifications

• 5 - 7 years of product marketing experience required.
• Strong proficiency in P&L management necessary.
• Advanced knowledge of Excel and PowerPoint for data-driven storytelling.

Responsibilities

• Develop and execute marketing strategy for 2 handset brands.
• Manage vendor relationships to align with business goals.
• Monitor and manage hardware revenue of the brands.

Skills

Product marketing experience

P&L management

Stakeholder Management

Analytical skills

Proficiency in Excel

Attention to detail

Education

University Degree in Business Administration

Tools

Excel

PowerPoint

Job description

Hardware Marketing Manager

Date: 10 Nov 2025

Location: Singapore, Singapore

Company: Singtel Group

Be a Part of Something BIG!

Are you passionate about driving the performance of top-tier handset brands and an exciting portfolios?

If so, we want to hear from you! We are seeking a dynamic and results-oriented Hardware Marketing Manager to take our portfolio to the next level

The role is responsible for driving the performance of 2 of our 6 main handset brands.

The indiviual handles end-to-end ownership of vendor management, market positioning, and coordination of marketing activities across various channels.

Key responsibilities include performance management, product marketing, competitive analysis, and customer experience management within the hardware or telecommunications sector.

Product Strategy & Portfolio Management

• Develop and execute the marketing strategy for 2 of our handset brands.
• Manage vendor relationships, ensuring alignment with business goals and product positioning.
• Oversee pre-sales and post-sales operations to enhance customer experience.
• Monitor and management Hardware Revenue of 2 handset brands

Marketing Coordination

• Go-to-Market lead for assigned brands to execute key launches and sustenance campaigns
• Collaborate with internal teams to drive marketing communications, channel marketing, and customer engagement initiatives.
• Lead in-base upsell and cross-sell campaigns to maximize revenue opportunities.

Market & Competitive Analysis

• Continuously monitor and analyze the competitive landscape to maintain market competitiveness.
• Provide insights on pricing, product positioning, and customer preferences to inform decision-making.
• Conduct regular research and reporting to track industry trends and competitor movements.

Customer Experience & Escalation Management

• Act as the point of contact for customer escalations related to the handset portfolio.
• Work cross-functionally with customer support, sales, and product teams to resolve product-related issues

Make an Impact by

• Pricing and offers management
• Financial / Revenue Management for portfolio
• Vendor management and offer negotiations
• Coordination of marketing activities (Marketing communications, in-base sales, channel performance)
• Marketing Operations and Processes (Pre-sales, Post-sales, Rebate claims)
• Exceptional Handling for Customer escalations

Skills for Success

• University Degree, preferably in Business Administration
• 5 - 7 years of product marketing experience
• Stong procifiency in in P&L management with track record of driving performance performance
• Good stakeholder Management.
• Strong analytical and attention to details.
• Advanced knowledge of Excel, PowerPoint with the ability to craft compelling data-driven stories.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!