Growth Product Director / Product Lead (WEB3 Payment APP)

DCS CARD CENTRE PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Growth Product Director to drive user growth and optimize onboarding for their web3 payment card. The role involves cross-functional collaboration and the design of data-driven experiments to enhance user acquisition and retention. The ideal candidate has over 7 years of product management experience, particularly in a B2C crypto exchange environment, and is proficient in growth analytics.

Qualifications

• At least 7 years of product management experience, including 2+ years in B2C crypto exchange.
• Proven success in driving user growth and retention.
• Experience in agile environments and cross-functional collaboration.

Responsibilities

• Own the user growth funnel from downloads to registration.
• Design data-driven growth experiments.
• Collaborate with marketing on user acquisition campaigns.
• Optimize onboarding experiences to increase conversion.
• Develop features like referral programs and rewards.
• Monitor KPIs and conduct cohort analyses.
• Stay updated on crypto trends to inform your roadmap.

Skills

Strong product intuition

Analytical skills

User acquisition strategies

Communication skills

Stakeholder management

Job description

DeCard is a next‑generation web3 payment card that lets you spend your stablecoins seamlessly in the real world.

DeCard provides a credit limit with flexible and accessible requirements. At the core of this offering is D‑Vault, an exclusive account with innovative digital features. D‑Vault supports seamless reconciliation and payment tracking, allowing your spending and repayments to be managed efficiently through a single system. This seamless integration puts you in full control of your finances.

Powered by DCS Card Centre (formerly Diners Club Singapore) and backed by over 50 years of card‑issuing heritage, DeCard blends decades of trust with Web3 innovation, underpinned by a deep commitment to security, governance, and regulatory compliance.

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

Learn more at https://www.thedecard.com/

As a Growth Product Director, you will own the end‑to‑end product strategy and execution for driving user growth, downloads, onboarding, registration conversion, and user retention. You will work cross‑functionally with marketing, engineering, design, and data teams to rapidly experiment, scale what works, and iterate on what doesn’t. A successful candidate must have strong product intuition and a proven track record of driving growth in a B2C crypto environment.

Key Responsibilities

• Own the user growth funnel – from app downloads to successful registration, onboarding, and early activation.
• Design and execute data‑driven growth experiments to optimize user acquisition, conversion, and retention.
• Collaborate with the marketing team to align on performance marketing campaigns, user segmentation, and referral strategies.
• Optimize onboarding experiences to reduce drop‑offs and improve conversion rates.
• Develop and iterate on features such as referral programs, rewards, push notifications, and other growth loops.
• Work closely with Data/BI teams to monitor KPIs, conduct cohort analyses, and identify actionable insights.
• Collaborate with engineering and design teams to execute growth initiatives in an agile, iterative way.
• Stay updated on crypto trends, competitor product strategies, and emerging technologies to inform your roadmap.

Requirements

• At least 7 years of product management experience, with at least 2+ years in a B2C crypto exchange environment.
• Proven success driving user growth, retention, and engagement metrics in a fast‑paced startup or exchange setting.
• Deep understanding of crypto user behavior, acquisition channels, and retention dynamics.
• Strong analytical skills – you’re comfortable working with product metrics, A/B testing, and growth analytics tools.
• Experience working in agile environments and collaborating with cross‑functional teams.
• Excellent communication and stakeholder management skills.
• A strong user‑first mindset with the ability to balance short‑term gains with long‑term platform health.