Growth Partnerships Manager (Gaming)

TikTok; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading social media platform located in Singapore is seeking a Growth Partnerships Manager. In this role, you will identify new business opportunities and drive marketing investments. Candidates should have over 5 years of experience in digital marketing, with proven abilities in campaign strategy and successful stakeholder management. Join an innovative team committed to inspiring creativity and bringing joy to users worldwide.

Qualifications

• 5+ years of experience in social media, mobile apps, digital, or mobile marketing and sales.
• Strong knowledge of self-serve platforms, auction-based and biddable digital advertising.
• Advanced skills in campaign strategy and execution, particularly for app performance campaigns.
• Proven ability to win support from key stakeholders and exceed sales goals.
• Adaptability and success in fast-paced, rapidly changing environments.

Responsibilities

• Identifying and securing new business opportunities.
• Driving marketing investment for TikTok by developing strategic partnerships.
• Coordinating with internal teams for campaign execution.
• Conducting post-campaign analysis to evaluate performance.
• Leading product update discussions for client education.

Skills

Social media marketing

Digital marketing

Campaign strategy

Interpersonal skills

Job description

Responsibilities

About the Team
The Global Business Solutions (GBS) team drives revenue growth for TikTok by combining Sales, Marketing, Operations, Account Management, Agency Partnerships, and Marketing Science. Our entrepreneurial and ambitious client partner teams are focused on delivering impactful business results.

• Growth Partnerships Manager acts as a trusted consultant to clients and internal stakeholders by identifying, prioritizing, and securing new business opportunities.
• Driving marketing investment for TikTok by developing strategic partnerships, with a special focus on brands within the Gaming and App industries.
• Applying a consultative approach by offering tailored strategic media solutions to clients.
• Crafting compelling sales propositions by leveraging internal and external data insights across respective regions.
• Collaborating with cross-functional teams to structure and execute operational and strategic initiatives.

Campaign Management & Revenue Impact

• Coordinating with internal teams such as ad operations, product, R&D, and measurement to ensure smooth campaign execution.
• Conducting post-campaign analysis to evaluate performance, extract insights, and provide strategic recommendations.
• Analyzing historical campaign data to identify trends and establish best practices.
• Managing campaign kick-offs, timelines, assets, and optimization opportunities.
• Partnering closely with product and engineering teams to troubleshoot client issues during campaigns.

Product Adoption & Scale

• Leading product update discussions, educating brands and agencies on TikTok’s product offerings, and advising on best practices to maximize campaign performance.
• Serving as an external product consultant to grow existing business partnerships by sharing insights and solutions.
• Managing campaign timelines, assets, and optimization opportunities from start to finish.
• Collaborating directly with product and engineering teams to resolve client challenges during campaigns.

Qualifications

Minimum Qualifications:

• 5+ years of experience in social media, mobile apps, digital, or mobile marketing and sales.
• Strong knowledge of self-serve platforms, auction-based and biddable digital advertising.
• Advanced skills in campaign strategy and execution, particularly for app performance campaigns.
• Proven ability to win support from key stakeholders and exceed sales goals.
• Adaptability and success in fast-paced, rapidly changing environments.

Preferred Qualifications:

• Self-starter with a fast-learning, can-do attitude.
• Collaborative team player with excellent interpersonal skills.
• Growth mindset with a strong commitment to continuous learning and improvement.
• Outstanding communication and presentation skills, including the ability to influence and engage C-level stakeholders.
• Experience or aptitude for hunting and securing gaming accounts, demonstrating a strategic approach to prospecting and relationship-building within the gaming industry.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.