Growth Marketing Strategist — Crypto Exchange & App

Medium; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading cryptocurrency platform is seeking a Growth Marketing Hacker in Singapore to drive user growth through strategic marketing initiatives. The role involves collaborating with product teams, analyzing market trends, and executing campaigns to enhance user engagement. Ideal candidates will have 3-5 years of product marketing experience and excellent communication skills, especially in the crypto space.

Qualifications

• 3-5 years of experience in product marketing, ideally in crypto.
• Success launching and scaling B2C products or platforms.
• Ability to simplify complex ideas and tell compelling stories.

Responsibilities

• Own the roadmap for Exchange and main app verticals.
• Develop value propositions for platform differentiation.
• Manage go-to-market planning for feature launches.
• Coordinate campaigns to adapt messaging for region-specific rollouts.
• Analyze market trends and conduct competitive benchmarking.

Skills

Product marketing experience

Excellent communication skills

Collaborative nature

Analytical mindset

Familiarity with user research

Tools

GA4

Tableau

Mixpanel

Job description

A leading cryptocurrency platform is seeking a Growth Marketing Hacker in Singapore to drive user growth through strategic marketing initiatives. The role involves collaborating with product teams, analyzing market trends, and executing campaigns to enhance user engagement. Ideal candidates will have 3-5 years of product marketing experience and excellent communication skills, especially in the crypto space.