Growth Marketing Manager - South East Asia

Wise; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A leading fintech company is seeking a Growth Marketing Manager to drive growth strategies in the SEA/Greater China regions. The role involves executing multi-channel campaigns, collaborating with local partners, and using analytics to monitor performance. Ideal candidates have 5+ years of marketing experience and a strong understanding of local markets. Competitive compensation and a hybrid work model are offered.

Benefits

Competitive compensation including RSUs

Flexible hybrid working model

Diverse and inclusive work environment

Qualifications

• At least 5 years of marketing experience focused on growth in SEA/Greater China/Hong Kong regions.
• Proficient in organic marketing and familiar with fintech or related industries.
• Ability to tailor strategies across diverse cultural contexts.

Responsibilities

• Drive growth initiatives and marketing strategies for significant market penetration.
• Execute multi-channel campaigns to maximize reach and conversion.
• Monitor campaign performance using analytics for future strategies.

Skills

Growth marketing expertise

Team collaboration

Data-driven decision-making

Creativity

Communication skills

Job description

Overview

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

Job Description

At Wise, we're on a mission to build the best way to move and manage money internationally. We're making financial services more fair, accessible, and affordable for people and businesses worldwide. As we continue to grow, we're looking for Growth Marketing Managers with a focus on SEA / Greater China & Hong Kong regions. This role is pivotal in driving our growth strategy, managing multi-channel campaigns, and fostering partnerships to increase our transaction volume in these key markets.

Responsibilities

• Drive growth initiatives and country level marketing strategies, ensuring significant market penetration and user acquisition.
• Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact.
• Lead product launches in the region, tailoring strategies to meet local needs and preferences.
• Collaborate closely with paid channels to identify new channels to test and scale successful tactics, optimizing for cost-effective customer acquisition.
• Collaborate with local partners, including travel agencies, platforms, and expat groups, to explore innovative avenues for transaction volume growth.
• Work closely with the Organic Social and Influencer marketing teams to drive a strong online presence, and increase our brand presence in the market.
• Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies.

Qualifications

• Experience: You have at least 5 years of marketing experience with a focus towards growth/performance/campaigns marketing for SEA/Greater China/Hong Kong regions, ideally having backgrounds in fintech or related tech/financial services industries and organic marketing channel expertise
• Localization Expertise: You possess a deep understanding of local nuances across markets and are skilled in tailoring strategies to fit diverse cultural contexts.
• Team Collaboration: You are a proactive team player with excellent project planning skills, capable of leading cross-functional initiatives.
• Data-Driven: Your approach is rooted in analytics; you leverage data to inform decisions and drive growth.
• Creativity: You bring creative flair to your strategies, constantly seeking innovative ways to engage audiences and achieve objectives.
• Communication: You are an effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders.

Nice to haves

• Strong Proficiency in Mandarin and Cantonese
• Familiarity with both global and Chinese specific marketing channels
• Experience engaging expat or diaspora audiences through online and offline events in the Greater China region
• Experience with Paid Marketing strategies/ campaigns/ channels experience

Additional Information

What’s in It for You?

• Opportunity to play a hands-on role to significantly impact and amplify Wise's growth in the SEA/Greater China/Hong Kong region, contributing to our mission of building money without borders
• Empowerment in your role, with the support and partnerships of a talented and passionate team of growth marketers + wider marketing peers + wider business teams
• Competitive compensation and benefits package, including RSUs
• Hybrid working model, allowing for a blend of working from home and office
• The chance to work in a diverse, inclusive, and innovative environment (we have a global marketing team of over 100 Wisers, based in Austin, London, Tallinn, Singapore, Japan, etc.)

Salary Range: SGD 6,400 - 8,900 + RSUs

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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