Growth Marketing Manager - South East Asia

WISE ASIA-PACIFIC PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading financial services provider in Singapore is seeking a Growth Marketing Manager to drive growth strategy in the SEA and Greater China regions. The ideal candidate should have at least 5 years of relevant experience, a strong understanding of local markets, and a data-driven approach to marketing. Responsibilities include managing multi-channel campaigns, collaborating with partners, and leading product launches. This role offers a chance to shape marketing initiatives in key markets and work within a dynamic team.

Qualifications

• At least 5 years of marketing experience, focusing on growth/performance campaigns.
• Deep understanding of local nuances and cultural contexts.
• Excellent project planning skills, capable of leading cross-functional initiatives.

Responsibilities

• Drive growth initiatives and marketing strategies for market penetration.
• Organize and execute multi-channel marketing campaigns.
• Collaborate with analytics to monitor campaign performance.

Skills

Growth marketing experience

Organic marketing expertise

Data-driven decision making

Creativity

Team collaboration

Excellent communication skills

Job description

At Wise, we’re on a mission to build the best way to move and manage money internationally. We’re making financial services more fair, accessible, and affordable for people and businesses worldwide. As we continue to grow, we’re looking for Growth Marketing Managers with a focus on SEA / Greater China & Hong Kong regions. This role is pivotal in driving our growth strategy, managing multi-channel campaigns, and fostering partnerships to increase our transaction volume in these key markets.

As a Growth Marketing Manager at Wise, you will:

• Drive growth initiatives and country level marketing strategies, ensuring significant market penetration and user acquisition.
• Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact.
• Lead product launches in the region, tailoring strategies to meet local needs and preferences.
• Collaborate closely with paid channels to identify new channels to test and scale successful tactics, optimizing for cost-effective customer acquisition.
• Collaborate with local partners, including travel agencies, platforms, and expat groups, to explore innovative avenues for transaction volume growth.
• Work closely with the Organic Social and Influencer marketing teams to drive a strong online presence, and increase our brand presence in the market.
• Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies.

Qualifications

You’ll be a great fit for the role if:

• Experience: You have at least 5 years of marketing experience with a focus towards growth/performance/campaigns marketing for SEA/Greater China/Hong Kong regions, ideally having backgrounds in fintech or related tech/financial services industries and organic marketing channel expertise
• Localization Expertise: You possess a deep understanding of local nuances across markets and are skilled in tailoring strategies to fit diverse cultural contexts.
• Team Collaboration: You are a proactive team player with excellent project planning skills, capable of leading cross-functional initiatives.
• Data-Driven: Your approach is rooted in analytics; you leverage data to inform decisions and drive growth.
• Creativity: You bring creative flair to your strategies, constantly seeking innovative ways to engage audiences and achieve objectives.
• Communication: You are an effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders.

Nice to haves:

• Strong Proficiency in Mandarin and Cantonese
• Familiarity with both global and Chinese specific marketing channels
• Experience engaging expat or diaspora audiences through online and offline events in the Greater China region
• Experience with Paid Marketing strategies/ campaigns/ channels experience