Growth Marketing Manager

The Platform Collective; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic food and beverage group in Singapore is seeking a Growth Marketing Manager to drive revenue through performance marketing and data analytics across all brands. The ideal candidate will manage digital campaigns, develop insights, and enhance customer engagement strategies, with an emphasis on autonomy and measurable results.

Benefits

High autonomy

Direct impact on business outcomes

Opportunities across multiple brands

Qualifications

• 3-6 years in performance or growth marketing.
• Strong analytical skills; comfortable building dashboards.
• Excellent communication — able to turn data into clear insights.

Responsibilities

• Manage full-funnel paid ads across Meta, TikTok, and Google.
• Build dashboards for sales, CAC, ROAS, retention, and performance.
• Optimise membership programme and CRM flows.

Skills

Proficiency in Meta Ads

Proficiency in TikTok Ads

Proficiency in Google Ads

Strong analytical skills

Excellent communication

Experience in performance marketing

Tools

Looker Studio

Google Analytics 4

Job description

Job Title: Growth Marketing Manager
Employment Type: Full-Time
Location: Singapore (On Site)
Salary Range: SGD 5,000–7,000
Start Date: This position will officially begin in Q1 2026.

ROLE OVERVIEW

We are looking for a Growth Marketing Manager to build and lead the performance, analytics, and revenue-driving engine across all TQSR brands. This role blends performance marketing, data insights, CRM, and campaign strategy into one — and is ideal for someone who enjoys autonomy, pace, and making measurable impact.

Your north star:

Drive revenue. Build predictable growth. Turn insights into outcomes.

This is a hands-on, high-ownership role suited for someone who wants to build, optimise, and iterate quickly.

KEY RESPONSIBILITIES

1. Growth & Performance

• Manage full-funnel paid ads across Meta, TikTok, and Google (setup, optimisation, reporting).
• Build and optimise monthly performance budgets and ROAS targets.
• Develop acquisition, retargeting, and retention funnels.
• Conduct ongoing A/B tests on creatives, copy, landing pages, and offers.

2. Data, Insights & Analytics

• Build dashboards for sales, CAC, ROAS, retention, and campaign performance.
• Implement proper tracking infrastructure (UTMs, pixels, attribution).
• Analyse customer behaviour and trends to guide marketing decisions.
• Present weekly insights and recommendations directly to the founder and ops leads.

3. CRM, Loyalty & Lifecycle

• Optimise our membership programme and CRM flows.
• Build automated email and WhatsApp journeys.
• Improve repeat visit rate, basket size, and customer retention.

4. Campaign Strategy & Execution

• Plan monthly and quarterly campaigns across product launches, pop-ups, and partnerships.
• Translate brand moments into measurable results.
• Coordinate with different departments to ensure campaign feasibility.

5. Content Direction

• Shape content strategy, hooks, and CTAs based on performance learnings.
• Work with teams to develop assets that support acquisition.
• Monitor what works and develop repeatable, high-performing formats.

6. Founder & Brand Amplification

• Turn founder-led storytelling, behind-the-scenes content and brand narratives into performance materials.
• Support brand activations, collaborations, and new store openings with targeted acquisition campaigns.

WHO YOU ARE

Must-Haves

• 3–6 years in performance or growth marketing.
• Proficiency in Meta Ads, TikTok Ads, Google Ads, and GA4.
• Strong analytical skills; comfortable building dashboards (Looker Studio).
• Excellent communication — able to turn data into clear insights.
• Thrives in entrepreneurial, founder-led environments with fast decision cycles.
• Independent, proactive, and comfortable taking projects from 0–1.

Nice-to-Have

• Experience in F&B, QSR, retail, or DTC industries.
• Familiarity with loyalty programmes, CRM systems, and lifecycle flows.
• Basic creative or copywriting instincts for briefing.

A Good Fit If You…

• You enjoy momentum and taking ownership.
• You prefer clarity and action over layers of approval.
• You get energy from building systems and solutions quickly.
• You like environments where your work directly affects revenue.

WHY JOIN US?

• Be part of one of Singapore’s most exciting F&B groups.
• Work directly with the founder and core leadership team.
• High autonomy and high visibility — your work makes a direct impact.
• Opportunities across multiple brands, pop-ups, collaborations, and future markets.
• Blend creativity with measurable results.

HOW TO APPLY

Please send your resume and relevant campaign case studies to: [e-mail]

Email Subject: Growth Marketing Manager — [Your Name]