Growth Marketing Manager

The Platform Collective Pte. Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading F&B group in Singapore is looking for a Growth Marketing Manager to drive revenue and manage performance marketing across multiple brands. The ideal candidate has 3–6 years of experience in growth marketing, strong analytical skills, and a passion for making an impact. This role offers high autonomy and direct collaboration with the founder and leadership team.

Benefits

High autonomy and visibility

Work directly with the founder

Opportunities across multiple brands

Qualifications

• 3–6 years in performance or growth marketing.
• Strong analytical skills; comfortable building dashboards.
• Independent, proactive, and comfortable taking projects from 0–1.

Responsibilities

• Manage full-funnel paid ads across Meta, TikTok, and Google.
• Build dashboards for sales, CAC, ROAS, retention, and campaign performance.
• Optimise our membership programme and CRM flows.

Skills

Performance marketing

Data analysis

Communication skills

Proficiency in Meta Ads

Proficiency in Google Ads

Tools

Google Analytics 4

Looker Studio

Job description

Job Title: Growth Marketing Manager

Employment Type: Full-Time

Location: Singapore (On Site)

Salary Range: SGD 5,000–7,000

ROLE OVERVIEW

We are looking for a Growth Marketing Manager to build and lead the performance, analytics, and revenue-driving engine across all TQSR brands. This role blends performance marketing, data insights, CRM, and campaign strategy into one — and is ideal for someone who enjoys autonomy, pace, and making measurable impact.

Your north star:

Drive revenue. Build predictable growth. Turn insights into outcomes.

This is a hands‑on, high‑ownership role suited for someone who wants to build, optimise, and iterate quickly.

KEY RESPONSIBILITIES

1. Growth & Performance

• Manage full‑funnel paid ads across Meta, TikTok, and Google (setup, optimisation, reporting).

• Build and optimise monthly performance budgets and ROAS targets.

• Develop acquisition, retargeting, and retention funnels.

• Conduct ongoing A/B tests on creatives, copy, landing pages, and offers.

2. Data, Insights & Analytics

• Build dashboards for sales, CAC, ROAS, retention, and campaign performance.

• Implement proper tracking infrastructure (UTMs, pixels, attribution).

• Analyse customer behaviour and trends to guide marketing decisions.

• Present weekly insights and recommendations directly to the founder and ops leads.

3. CRM, Loyalty & Lifecycle

• Optimise our membership programme and CRM flows.

• Build automated email and WhatsApp journeys.

• Improve repeat visit rate, basket size, and customer retention.

4. Campaign Strategy & Execution

• Plan monthly and quarterly campaigns across product launches, pop‑ups, and partnerships.

• Translate brand moments into measurable results.

• Coordinate with different departments to ensure campaign feasibility.

5. Content Direction

• Shape content strategy, hooks, and CTAs based on performance learnings.

• Work with teams to develop assets that support acquisition.

• Monitor what works and develop repeatable, high‑performing formats.

6. Founder & Brand Amplification

• Turn founder‑led storytelling, behind‑the‑scenes content and brand narratives into performance materials.

• Support brand activations, collaborations, and new store openings with targeted acquisition campaigns.

WHO YOU ARE

Must‑Haves:

• 3–6 years in performance or growth marketing.

• Proficiency in Meta Ads, TikTok Ads, Google Ads, and GA4.

• Strong analytical skills; comfortable building dashboards (Looker Studio).

• Excellent communication — able to turn data into clear insights.

• Thrives in entrepreneurial, founder‑led environments with fast decision cycles.

• Independent, proactive, and comfortable taking projects from 0–1.

Nice‑to‑Have

• Experience in F&B, QSR, retail, or DTC industries.

• Familiarity with loyalty programmes, CRM systems, and lifecycle flows.

• Basic creative or copywriting instincts for briefing.

A Good Fit If You…

• You enjoy momentum and taking ownership.

• You prefer clarity and action over layers of approval.

• You get energy from building systems and solutions quickly.

• You like environments where your work directly affects revenue.

WHY JOIN US?

• Be part of one of Singapore’s most exciting F&B groups.

• Work directly with the founder and core leadership team.

• High autonomy and high visibility — your work makes a direct impact.

• Opportunities across multiple brands, pop‑ups, collaborations, and future markets.

• Blend creativity with measurable results.

START DATE

This position will officially begin in Q1 2026.

HOW TO APPLY

Please send your resume and relevant campaign case studies to: [e-mail]

Email Subject: Growth Marketing Manager — [Your Name]