Growth Marketing Lead — Data-Driven UA (Remote)

Crypto.com; Singapore; Hybrid; SGD 155,000 - 219,000; Full time

Job summary

A leading cryptocurrency platform in Singapore is seeking a Growth Marketing Manager to drive user acquisition and engagement. The ideal candidate will have experience in performance marketing and a strong background in mass-market tech services. Responsibilities include managing paid campaigns, analyzing user behavior, and shaping customer segmentation. This position offers a competitive salary and a dynamic work culture that fosters innovation and growth.

Benefits

Competitive salary

Medical insurance

Attractive annual leave

Flexi-work hours

Crypto.com visa card

Qualifications

• 4–6 years of experience in performance marketing, preferably in mass-market tech services.
• Strong understanding of competitive landscape and product lifecycle.
• Ability to craft compelling messaging across web and app stores.

Responsibilities

• Lead user acquisition and engagement strategies for consumer app.
• Optimize paid acquisition campaigns across major channels.
• Monitor performance and produce detailed reports on KPIs.

Skills

Performance marketing

Data analysis

User behavior understanding

Campaign management

Creativity

Tools

Google Ads

Meta platforms

Google Analytics

Job description

A leading cryptocurrency platform in Singapore is seeking a Growth Marketing Manager to drive user acquisition and engagement. The ideal candidate will have experience in performance marketing and a strong background in mass-market tech services. Responsibilities include managing paid campaigns, analyzing user behavior, and shaping customer segmentation. This position offers a competitive salary and a dynamic work culture that fosters innovation and growth.