Growth Marketing Lead

HAWKSFORD SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 80,000 - 110,000; Full time

Job summary

A leading financial services firm in Singapore is seeking a Growth Marketing Lead. This role will be crucial in driving revenue growth through strategic marketing efforts focused on the APAC region. The ideal candidate should have strong experience in B2B marketing, demand generation, and proficiency in Salesforce. The position requires two days per week in the Singapore office, fostering collaboration and performance.

Qualifications

• Proven experience in developing and executing B2B marketing strategies aligned to sales targets.
• Deep understanding of demand generation tactics and pipeline acceleration strategies.
• Demonstrated success in driving revenue growth through marketing-generated leads.

Responsibilities

• Develop and execute client focused go-to-market programs.
• Manage the discretionary marketing budget for APAC.
• Create campaign reporting dashboards in Salesforce.

Skills

B2B marketing strategies

Demand generation tactics

Pipeline acceleration strategies

Lead qualification

Salesforce expertise

Tools

Salesforce

Pardot

Job description

The Impact you’ll have as a Growth Marketing Lead

We’re looking for a Growth Marketing Lead to join our team in Singapore! You will play a pivotal part in driving net new revenue growth in APAC by generating sales opportunities from owned and partner marketing campaigns which build a healthy net pipeline.

You will work very closely with commercial teams to uncover new revenue opportunities for existing clients from upsell and cross-sell marketing campaigns in APAC.

What you’ll be doing as a Growth Marketing Lead

• Developing and executing client focused go-to-market programs that build a strong pipeline
• Developing effective targeting, messaging and positioning
• Managing the discretionary marketing budget for APAC and generating positive ROI from marketing campaigns
• Creating campaign reporting dashboards in Salesforce
• Tracing the performance of marketing campaigns against pre-agreed KPIs
• Understanding challenges and requirements of target audience to maximise impact from targeted campaigns
• Agreeing sales opportunity targets from marketing campaigns with sales leadership in order to achieve the required sales pipeline coverage to hit revenue targets

What you’ll bring to the Growth Marketing Lead position

• Proven experience in developing and executing B2B marketing strategies aligned to regional sales targets in the payments, FinTech or financial services sector
• Deep understanding of demand generation tactics and pipeline acceleration strategies, including multi-channel campaign development (e.g. email, digital, events, ABM and webinars)
• Deep knowledge of the APAC market, including regional trends, buyer behaviour and compliance considerations
• Strong ability to design and implement upsell and cross-sell campaigns to expand existing customer relationships
• Demonstrated success in driving revenue growth and building a healthy net-new and expansion pipeline through marketing-generated leads
• Experience working closely with regional sales teams and partner channels to align marketing efforts with revenue objectives
• Strong familiarity with lead qualification, funnel metrics and ROI tracking
• Proficient in using Salesforce and ideally Pardot to execute campaigns and measure success

Where you’ll work

Our working model varies depending on the specific role and team requirements. We strive to provide flexibility whilst ensuring that each position is best supported for optimal collaboration and performance.

This Growth Marketing Lead position requires you to be in the Singapore office two days per week.

About us

Thredd is the trusted next-gen payments partner for innovators looking to modernise their payments offering. Certified by Mastercard, Visa and Diners & Discover, we process billions of debit, prepaid and credit transactions annually, supporting consumer and corporate FinTechs, digital banks and embedded finance providers across the globe. Our unique offering is our client‑centric approach, combining hands‑on support with modern, reliable and scalable technology.

Our assured solution accelerates the development and delivery of consumer and corporate payments components embedded within digital banks, as well as for expense management, B2B payments, crypto, lending, credit, Buy Now Pay Later, FX, remittance, and open banking innovators.

Diversity and Inclusion at Thredd

Here at Thredd, we are committed to building a diverse and inclusive workplace where everyone feels valued, respected and empowered. We welcome applications from people of all backgrounds, experiences and identities. If you require any adjustments during the recruitment process, please let us know and we would be happy to support you.

Our Values

Our values-driven culture is what unites our teams globally and our teams is what drives our success;

Here are what the values mean for you in this Growth Marketing Lead position;

• Own it and deliver – Taking responsibility for your own performance and being successful in your own role
• Collaborate purposefully – Building trusted relationships with colleagues, supporting activities and being successful together
• Think differently – Asking questions to check understanding and sharing your ideas to support continuous improvement
• Act courageously – Stepping out of your comfort zone and embracing change to help you learn and grow