GRIT: Global Commercial Banking, GWB Marketing and Communications, Digital Marketing Executive

OVERSEA-CHINESE BANKING CORPORATION LIMITED; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading financial institution in Asia is seeking a Digital Marketing Executive to connect with SMEs through impactful campaigns. Responsibilities include planning integrated marketing efforts, creating compelling content, managing social media, and analyzing campaign performance. Ideal candidates are recent graduates with strong communication skills in both English and Chinese, familiar with digital marketing concepts and eager to learn. This role offers competitive benefits and professional development opportunities.

Benefits

Competitive base salary

Flexible benefits

Professional development opportunities

Qualifications

• Recent graduate from a Polytechnic or University.
• Demonstrates familiarity with digital marketing concepts.
• Eager to learn and contribute positively to team efforts.

Responsibilities

• Support planning and execution of integrated marketing campaigns.
• Assist in creating content for web, email, and social media.
• Manage social media channels and digital advertising initiatives.
• Coordinate customer engagement events and sponsorship activations.
• Track campaign performance using analytics tools.

Skills

Digital marketing concepts (SEO, SEM, social media, email marketing)

Written and spoken communication in English and Chinese

Creativity and organization

Education

Diploma or degree in relevant field

Tools

Basic knowledge of design or video tools (Canva, Adobe Suite)

Job description

Why Join

Be a driving force in connecting with Singapore’s businesses. As a Digital Marketing Executive within Global Commercial Banking, you’ll gain hands-on experience shaping how we reach and engage with our SME customers. You\'ll contribute to impactful campaigns across digital channels, content creation, and events, playing a vital role in supporting business growth and building lasting relationships.

How you succeed

Embrace a proactive and collaborative spirit. You’ll need to be adaptable, enthusiastic about learning, and possess a strong curiosity for marketing trends. Your ability to communicate effectively in both English and Chinese will be invaluable in connecting with diverse audiences. Success means consistently seeking new ideas and contributing to data-driven improvements.

What you do

Your responsibilities will include:

• Supporting the planning and execution of integrated marketing campaigns across digital, social, and event channels.
• Assisting in the creation of compelling content for web, email, social media, and event materials.
• Contributing to the management of social media channels and digital advertising initiatives.
• Supporting the coordination of customer engagement events and sponsorship activations.
• Tracking campaign and event performance using analytics tools, and assisting with reporting.
• Staying abreast of marketing trends and contributing innovative ideas to enhance campaigns.

Who you work with

You’ll be part of the GWB Marketing and Communications team, collaborating with experienced marketers, event specialists, and external partners to deliver campaigns that connect and convert.

Who you are

• A recent graduate from a Polytechnic or University with a diploma or degree in the relevant field.
• Possess strong written and spoken communication skills in both English and Chinese.
• Demonstrate familiarity with digital marketing concepts (SEO, SEM, social media, email marketing) and basic event coordination.
• Creative, organised, and eager to learn.
• Basic knowledge of design or video tools (e.g., Canva, Adobe Suite) is a plus.

Learning Objectives

• Practical experience in integrated marketing campaign management.
• Skills in content creation, social media management, and event coordination.
• Exposure to data analytics and performance reporting in a marketing context.
• An understanding of how marketing drives business growth within the commercial banking sector.

Who we are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.