Job Description & Requirements
About Us: Lynn Aesthetic, founded in 1985, is a leading beauty aesthetic company located in Singapore. As a comprehensive wellness provider, we specialize in Facial, Slimming, Spa, and aesthetic services. We are on the lookout for a creative and results-driven Digital Marketing Executive/Specialist to join our passionate team.
If you have a strong foundation in digital marketing, a flair for out-of-the-box thinking, and an interest or experience in the e-commerce marketplace, especially in the health or beauty industry, we want to hear from you!
Responsibilities:
- Social Media Management:
- Plan, create, and execute captivating social media posts across platforms like Facebook, Instagram, and Twitter.
- Develop and implement social media strategies to enhance brand presence and engagement.
- Monitor social media trends and identify opportunities for growth.
- Search Engine Optimization (SEO):
- Implement basic SEO strategies to optimize website content and improve search rankings.
- Conduct keyword research and analysis for targeted SEO campaigns.
- Google Ads Management:
- Execute and optimize Google Ads campaigns to drive targeted traffic and achieve marketing objectives.
- Collaborate with the team to create compelling ad copy and visuals.
- Analytics and Reporting:
- Utilize tools such as Google Analytics, SEMrush, and other relevant analytics platforms to track, analyze, and report on digital marketing performance.
- Provide actionable insights and recommendations based on data analysis.
- E-commerce Marketplace Expertise:
- Demonstrate interest or experience in managing campaigns on e-commerce marketplaces like Lazada and Shopee.
- Optimize product listings and execute marketing strategies tailored to these platforms.
- Out-of-the-Box Thinking:
- Bring a creative and innovative approach to marketing campaigns.
- Explore unconventional ideas to differentiate our brand in the digital space.
- Graphic Design:
- Able to create graphic design and artwork for advertisement posting.
- Video and Photography:
- Photoshoot and video content for graphic content.
- Team Collaboration:
- Work collaboratively with cross-functional teams to align digital marketing efforts with overall business goals.
- Foster a positive team environment and contribute to brainstorming sessions.
Qualifications:
- Diploma in Marketing or similar field, Bachelor’s degree in marketing, Communications, or a related field.
- Proven experience in digital marketing with a focus on social media, SEO/SEM, and Google Tools.
- Basic understanding of Google Analytics and SEMrush.
- Familiarity with e-commerce marketplaces like Lazada and Shopee.
- Interest or experience in the health or beauty industry (preferred).
- Eager to learn, adaptable, and a strong team player.
- Excellent communication and interpersonal skills.
- Able to act quickly and meticulously.
Working Details:
- 5 days a week, 9am - 6pm, Monday to Friday.
- Work location: Ubi.