Global POND’S Senior Brand Manager

Unilever Brazil; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A global consumer goods company is seeking a Global POND’S Senior Brand Manager in Singapore. This pivotal role involves leading innovation and digital strategies to enhance the POND’S brand globally. The ideal candidate has over 8 years of experience in marketing, particularly in NPD and digital contexts within the beauty industry. Key responsibilities include managing product innovations and executing comprehensive digital marketing initiatives. This role is essential for driving POND’S transformation into a premier skincare brand.

Qualifications

• Minimum 8 years in marketing, significant experience in NPD, digital marketing, and people management.
• Proven ability to lead complex projects, drive innovation, and manage digital transformation.
• Strong communication, collaboration, and strategic thinking skills are essential.

Responsibilities

• Lead the Horizon 3 Innovations for POND’s globally.
• Develop strategies to position POND’s as a Premium, Expert, Social-first brand.
• Identify business opportunities and manage cross-functional teams.
• Lead the digital-first integrated communications strategy for POND’S.
• Develop and execute a robust digital marketing strategy.
• Enhance POND’s beauty tech platform.

Skills

Innovation Management & Gatekeeping

Consumer Insight & Category Knowledge

Digital & Social Media Expertise

Strategic Thinking & Analytical Acumen

Influencing People Management

Brand Passion & Growth Mindset

Education

Bachelor degree or above

Job description

JOB TITLE: Global POND’S Senior Brand Manager

JOB LOCATION: Singapore

MAIN JOB PURPOSE:

The POND’S brand has recently undergone a major transformation, and this role is pivotal in ensuring the continuity, consistency, and growth of that transformation. The role involves leadership in innovation design, overseeing POND’S Horizon 3 global innovation and communication development as well as POND’S Masterbrand strategy. Additionally, this role will spearhead POND’S social‑first transformation by driving strategic digital, social, and PR initiatives to further elevate the brand’s presence and relevance globally.

ABOUT POND’S:

The POND’S brand has transformed the face of beauty for over a century. From inventing beauty essentials like the classic Cold Cream Cleanser to pioneering Niasorcinol™ that works 100× better than Vitamin C, and innovating Micellar Water with vitamins, POND’S meets the skincare needs of women across the world. Its transformative skincare solutions are backed by the expertise of the Pond’s Skin Institute and have been trusted by women throughout history to help them be their most beautiful selves.

JOB DESCRIPTION:

Global Innovation & Communication Development

• Lead the Horizon 3 Innovations for Pond’s globally: Spearhead the next innovations of POND’s, planned for 2027/2028.
• Co‑Lead Future Envisioning & Masterbrand Strategy: Develop strategies to position POND’s as a Premium, Expert, Social‑first brand.
• End‑to‑End Innovation Management: Identify business opportunities, gather consumer insights, create product propositions, and manage cross‑functional teams (R&D, Supply Chain, Finance), along with external agencies, to ensure on‑time and in‑full (OTIF) new product launches.
• Localization & Stakeholder Management: Tailor global project mixes to meet the competitive landscape and local market insights.

Digital, Social, & PR Leadership

• Digital Transformation: Lead the digital‑first integrated communications strategy for POND’S, focusing on social and influencer marketing, eCommerce acceleration, beauty tech, and PR.
• Others Say Strategy: Develop and execute a robust “Others Say” strategy, influencing the brand team and markets to achieve excellence in digital and influencer marketing.
• eCommerce Growth: Identify and execute strategic levers to accelerate POND’s eCommerce growth globally.
• Innovative Digital Solutions: Drive the creation and implementation of digital solutions that embody the brand’s point of view.
• Beauty Tech Leadership: Enhance POND’s beauty tech platform, working towards ambitious user acquisition targets through collaboration with retail partners, developers, and brand teams.

KEY SUCCESS MEASURES

• Innovation Funnel Sufficiency: Ensure a robust pipeline of innovative products.
• Brand Health & Equity: Partner with BU key stakeholders to sustain and grow the brand’s market share.
• 8‑Quarter Rolling Plan Delivery: Execute brand and innovation strategies effectively within the agreed timelines.
• Digital & PR Excellence: Establish best practices in digital, social, and PR, ensuring high engagement and strong results.

KEY SKILLS

• Innovation Management & Gatekeeping
• Consumer Insight & Category Knowledge
• Digital & Social Media Expertise
• Strategic Thinking & Analytical Acumen
• InfluencingPeople Management
• Brand Passion & Growth Mindset

JOB REQUIREMENTS

• Bachelor degree or above.
• Minimum 8 years in marketing, with significant experience in NPD, digital marketing, and people management. Experience in the beauty/skincare industry is advantageous.
• Proven ability to lead complex projects, drive innovation, and manage digital transformation. Strong communication, collaboration, and strategic thinking skills are essential.

This role is a unique opportunity to lead POND’S through its next phase of growth and transformation, combining cutting‑edge innovation with a forward‑thinking digital strategy to reinforce POND’S position as a leading global skincare brand.

TO APPLY

Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available.

Thank you for your interest and application.