Global Marketing Development Manager

TNI KING COFFEE; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading coffee brand in Singapore is seeking a Global Marketing Development Manager to drive the expansion of its international presence. This full-time position involves developing global marketing strategies, conducting market research, and managing partnerships. Candidates should have a background in marketing, demonstrated leadership skills, and experience in the beverage or FMCG sectors. Join us to contribute to making this coffee brand globally recognized and empower initiatives in international markets.

Qualifications

• Experience in Marketing, Branding, and Content Marketing, with a strong ability to develop and execute global strategies.
• Leadership skills with team management experience, including collaboration across diverse markets and cultures.
• Experience in the beverage industry or FMCG sector is a plus.

Responsibilities

• Develop and implement global marketing strategies to expand the King Coffee brand.
• Oversee market research and identify growth opportunities.
• Manage partnerships and evaluate marketing initiatives.

Skills

Marketing strategy development

Market research

Leadership

Communication skills

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

MBA

Job description

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Company Description

TNI KING COFFEE, founded by Ms. Le Hoang Diep Thao, is a leading coffee brand in Vietnam with a presence in over 120 countries and territories worldwide. Headquartered in Ho Chi Minh City, Vietnam, the company brings together top coffee experts across various fields such as R&D, marketing, business development, and finance. Since its successful launch of the premium King Coffee brand in the United States in 2016, TNI KING COFFEE has expanded to key global markets, including Korea, China, Singapore, Australia, and India. The company's mission is to establish King Coffee as a globally recognized and beloved Vietnamese coffee brand while supporting initiatives like the "Women Can Do" project for empowering women.

Role Description

This is a full-time, on-site role based in Singapore for a Global Marketing Development Manager. The role involves developing and implementing global marketing strategies to expand the King Coffee brand in international markets. The candidate will oversee market research, identify growth opportunities, and collaborate with cross-functional teams to drive global campaigns. Responsibilities also include managing partnerships, evaluating the effectiveness of marketing initiatives, and contributing to the global branding and revenue growth of TNI KING COFFEE.

Qualifications

• Experience in Marketing, Branding, and Content Marketing, with a strong ability to develop and execute global strategies.
• Proficiency in Market Research, Consumer Behavior Analysis, and Identifying International Business Opportunities.
• Leadership skills with team management experience, including collaboration across diverse markets and cultures.
• Strong Communication, Negotiation, and Relationship-Building abilities.
• Experience in Data-Driven Decision Making and Evaluation of Marketing Campaign Effectiveness.
• Bachelor’s degree in Marketing, Business Administration, International Business, or a related field; MBA preferred.
• Proven experience in the beverage industry or FMCG sector is a plus.
• Knowledge of global coffee markets and trends is advantageous.

Seniority Level

• Mid-Senior level

Employment Type

• Full-time

Job Function

• Marketing and Sales

Industries

• Food and Beverage Services

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