Global Marketing & Brand Strategist – Healthcare Industry [0580]

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading HR advisory firm based in Singapore is seeking a Marketing Executive to develop and execute brand promotion strategies. Responsibilities include managing social media accounts, supporting KOL engagements, and planning marketing events. The ideal candidate has a degree in Marketing and over 2 years of experience in a related field, particularly in the healthcare industry. This role offers competitive compensation and the opportunity to travel internationally.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related fields.
• Over 2 years of experience in branding, event planning, public relations, or marketing communications in the healthcare industry.
• Proficient in Microsoft Office and basic design tools.

Responsibilities

• Assist in developing brand promotion strategies.
• Manage the company’s social media accounts.
• Support Key Opinion Leader (KOL) engagement.
• Plan and coordinate overseas events.
• Ensure compliance with regulatory guidelines.

Skills

Brand Promotion

Social Media Management

Press Release Writing

Marketing Strategy

Event Coordination

Microsoft Office Proficiency

Design Tools (Photoshop, Canva)

Education

Bachelor’s degree in Marketing or related fields

Job description

Salary: $3500 - $4200
Working Days: Mon – Fri | 9am – 6pm
Office Location: Boon Lay (Based in Singapore, required to travel to other countries frequently)

Responsibilities

• Assist in developing and executing brand promotion strategies, including online and offline marketing campaigns.
• Manage the company’s social media accounts, ensuring regular updates and engagement to enhance brand influence.
• Assist in writing press releases, promotional content, and brand storytelling materials to align with marketing objectives.
• Monitor brand reputation and media coverage, responding to any negative publicity as needed.
• Support the creation of localized marketing content tailored for different international markets.

Brand Promotion & Public Relations

• Assist in developing and executing brand promotion strategies, including online and offline marketing campaigns.
• Manage the company’s social media accounts, ensuring regular updates and engagement to enhance brand influence.
• Assist in writing press releases, promotional content, and brand storytelling materials to align with marketing objectives.
• Monitor brand reputation and media coverage, responding to any negative publicity as needed.
• Support the creation of localized marketing content tailored for different international markets.

Distributor & Sales Support

• Work closely with the sales and business development team to develop marketing materials tailored for distributors and hospital decision-makers.
• Provide training materials and digital assets to support distributor-led marketing efforts.
• Develop case studies and physician testimonials to strengthen brand credibility in new markets.

Clinical & KOL Engagement Strategy

• Support Key Opinion Leader (KOL) engagement and develop clinical marketing materials for physician awareness.
• Coordinate with the medical affairs team to create scientific presentations and whitepapers.
• Assist in developing educational content for physicians and interventional specialists.

Event Planning & Execution

• Plan and coordinate overseas conferences, product launch events, and customer engagement activities.
• Organize event logistics, including venue bookings, decorations, and scheduling, ensuring smooth execution.
• Manage event budgets, ensuring cost control and effective resource utilization.
• Support event promotion, including guest invitations, distributor engagement, and media partnerships.
• Coordinate with international trade shows and medical conferences to maximize brand visibility.

Internal Communication & Coordination

• Facilitate internal communication across departments to ensure efficient execution of marketing initiatives.
• Collect, organize, and manage branding materials and marketing assets in a centralized content repository.
• Support internal training sessions to enhance employees’ understanding of brand messaging and marketing strategies.

Regulatory & Compliance Marketing

• Ensure that all marketing materials comply with regulatory guidelines in different markets.
• Work with the regulatory and clinical teams to align marketing messages with market-specific compliance requirements.

Other Responsibilities

• Complete other tasks assigned by senior management as required.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or related fields.
• 2 years above of experience in branding, event planning, public relations, or marketing communications in healthcare industry
• Experience in B2B marketing and distributor-led sales support is preferred.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and basic design tools (Photoshop, Canva, etc.).