Global Content Strategist, YouTube - Singapore

GOOGLE ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading technology company in Singapore is seeking a skilled professional to support product launches and develop audience growth strategies for YouTube. The role focuses on analyzing data to craft effective strategies and collaborating with cross-functional teams. Ideal candidates will have a Bachelor’s degree and 4 years of relevant experience in audience management and content expertise in creative ecosystems.

Qualifications

• 4 years of experience in managing audience growth and strategy for channels on YouTube.
• Experience in working as a creator or with creators within the creative ecosystem.

Responsibilities

• Develop best practices and materials for YouTube product launches.
• Represent feedback to influence product roadmaps and business strategy.
• Analyze data using SQL and internal tools to deliver insights.
• Drive operational excellence and improve team efficiency.
• Coordinate with cross-functional stakeholders for approvals.

Skills

Audience growth strategy

Data analysis

Collaboration

Content expertise

Communication skills

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

YouTube analytics

Job description

Product area

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Job description

The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.

The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.

Additional job description

The Content Strategy team focuses on the development of best practices and resources that empower YouTube creators to maximize their success on the platform.

In this role, you will work across products (e.g., Supers, Living Room), creation formats (e.g., Shorts, Live, Podcasts), and verticals (e.g., Creator, Music, Media), using a mix of content expertise and performance data to develop strategies, product narratives, and tools. You will leverage subject matter expertise to analyze content and craft partner-focused best practices materials. You will collaborate in product and business strategies, working as an integral member with YouTube’s Product and partnerships teams. You will work with a multi-national team, designing and delivering regionally-influenced strategy at the global level.

Job responsibilities

• Develop best practices and materials to support YouTube product launches and educate on partner priorities.
• Represent creators and partners feedback to influence product roadmaps, business strategy, and company narratives with the focus on the needs of the Asia-Pacific (APAC) region.
• Be a product expert with the ability to analyze data by SQL, YT analytics, and internal tools, and deliver insights.
• Drive operational excellence, develop new processes, workflows, and tooling that improve overall team efficiency. Prepare effective presentations and written communications for executives and global teams.
• Act as a project owner, coordinate with cross-functional stakeholders (e.g., Partnerships, Product, Engineering, Legal, Marketing, Public Relation, Trust and Safety) to secure all necessary approvals on external-facing resources.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in managing audience growth and strategy for channels on YouTube or a related platform.
• Experience in working as a creator, or with creators or partners within the creative ecosystem.

Preferred qualifications

• Experience with long-form video, short-form, live, and podcasting content on YouTube and across platforms.
• Experience in using SQL or data analytics tools to deliver insights and recommendations.
• Experience with Generative Artificial Intelligence (AI) tools in the creative and business spaces.
• Experience in consumer internet and media industries.
• Excellent investigative, communication and presentation skills with the ability to operate in a changing and collaborative environment.