FVP, Digital Channel Mgmt and Experience

United Overseas Bank Limited (UOB); Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading bank in Asia, based in Singapore, is looking for a professional to develop and execute digital channel strategies. The role involves enhancing client engagement across digital touchpoints, managing internal inquiries, and maintaining content governance. Candidates should be prepared to collaborate with cross-functional teams and ensure compliance with channel-related risks. This position offers an opportunity to make an impact in a dynamic environment.

Responsibilities

• Develop and execute digital channel strategies that align with overall business objectives.
• Lead the enablement of new digital channels to expand client touchpoints.
• Define and manage client journeys across digital channels.
• Establish and maintain content governance across platforms.
• Develop targeted strategies to increase client engagement.
• Collaborate with cross-functional teams to enhance channel capabilities.
• Manage internal and client enquiries across various platforms.
• Establish and track key performance indicators (KPIs) for channel performance.
• Manage budgeting and chargeback planning for digital platforms.
• Ensure compliance with governance frameworks and manage risks.

Job description

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Job Responsibilities

• Develop and execute digital channel strategies that align with overall business objectives.


• Lead the enablement of new digital channels (e.g., messaging apps, mobile app) to expand client touchpoints.


• Define and manage client journeys across digital channels, including layout and presentation of content such as banners, insight cards, inbox messages and background visuals. Ensure intuitive and consistent experiences across all digital touchpoints.


• Establish and maintain content governance and change management processes across platforms to ensure consistency and control.


• Develop targeted strategies to increase client engagement and adoption of digital channels.


• Collaborate with cross-functional teams to enhance channel capabilities and deliver a cohesive user experience.


• Manage internal and client enquiries across various platforms, ensuring timely and effective resolution.


• Establish and track key performance indicators (KPIs) to measure channel performance, adoption, engagement and client satisfaction.


• Manage budgeting and chargeback planning for digital platforms.


• Ensure compliance with governance frameworks and proactively manage channel-related risks.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a Difference