Freelance Account Director

Ruder Finn Asia; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A prominent marketing agency in Singapore is seeking an experienced Account Director. In this role, you will lead a portfolio of clients, focusing on social-led integrated campaigns that inspire action and shift perceptions. The ideal candidate has 8–12 years of agency experience with a strong background in storytelling and client communication, alongside a bachelor's degree in Marketing or Communications. This position offers a dynamic environment where you will mentor junior team members and contribute to the growth of the agency.

Qualifications

• 8–12 years of agency experience with a focus on social-led integrated marketing.
• Track record of managing multi-platform campaigns.
• Confidence with budgets, KPIs, and campaign performance.

Responsibilities

• Lead contact for a diverse portfolio of clients.
• Drive development of integrated campaigns with a focus on social storytelling.
• Mentor junior team members and shape team culture.

Skills

Social-led integrated marketing

Storytelling

Client communication

Campaign management

Creative strategy

Education

Bachelor’s degree in Marketing or Communications

Job description

We’re looking for a socially savvy, story-driven Account Director to lead a portfolio of clients and drive the development of social-led integrated campaigns.

This role is for someone who believes in great digital and social storytelling that balances creativity and effective distribution – storytelling that inspires action, shifts perceptions, and makes an impact.

Whether it’s launching a product, amplifying a community initiative, or engaging target audiences in meaningful ways, you’ll guide brands through the ever-evolving social and digital landscape with meaningful campaigns. You’ll also build trusted client relationships, and help grow both the business and the people around you.

Key Responsibilities:

Client Leadership & Strategy:

• Serve as the lead contact for a diverse portfolio of mission-driven and lifestyle clients.
• Build long‑term, trusting relationships through proactive communication and smart counsel.
• Understand each client’s sector – from lifestyle to social impact – and translate that into campaigns that resonate.
• Translate business and brand challenges into social-first, integrated marketing solutions with the IMC team.

Integrated Campaign Leadership:

• Work with the Creative, Strategy and Content teams to drive the development of integrated campaigns, with a strong focus on social-led storytelling and digital content.
• Bridge strategy and execution – from briefing to go‑live – ensuring ideas are as impactful for clients as they are in reports.
• Monitor cultural and digital trends to bring fresh thinking into every campaign.
• Focus on meaningful engagement—whether it's through storytelling, advocacy, or participation.

Team Development & Culture:

• Lead and mentor junior team members, creating an environment where everyone has ownership and opportunity.
• Play an active role in shaping team culture.

Growth & New Business:

• Spot and develop opportunities to expand existing client relationships.
• Work with the Creative Lead to drive new business efforts from ideation through pitch, bringing creative, strategic, and social thinking to the table.
• Support broader agency growth through thought leadership and cross‑team collaboration.

Operational & Financial Stewardship:

• Manage scopes, budgets, timelines, and deliverables with excellence and accountability.
• Monitor campaign performance, resource allocation, and profitability across accounts.
• Ensure tools, processes, and workflows support great work and smart delivery.

What You Bring:

• 8–12 years of agency experience, with a deep focus on social‑led integrated marketing.
• A track record of managing multi‑platform campaigns that blend storytelling with distribution.
• Solid understanding of platform strategy and how to make ideas spread.
• Strategic depth and creative empathy—you get both the brand side and the audience side.
• Confidence with numbers—scopes, budgets, KPIs, and campaign performance.
• Bachelor’s degree in Marketing, Communications, or a related field.