Franchise Manager

OSIM; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global franchise company in Singapore is seeking a Franchise Manager who will be responsible for driving growth and profitability within the franchise network. The ideal candidate will have 5-7 years of experience in strategic account management, strong analytical skills, and fluency in English and Mandarin. This role involves developing business plans, conducting performance reviews, and managing local marketing initiatives.

Qualifications

• 5-7 years in strategic account management, business consulting, or franchise operations.
• Ability to interpret P&L and make strategic recommendations.
• Strong understanding of offline and online retailing.
• Basic understanding of business finance for advising franchisees.
• Advanced negotiation and coaching skills.
• Fluency in English and Mandarin preferred.

Responsibilities

• Develop and implement business plans with franchisees.
• Conduct regular business performance reviews.
• Co-create and execute local marketing plans.
• Oversee the development of training programs for franchisee staff.
• Synthesize complex data into concise monthly reports for senior management.

Skills

Strategic account management

Analytical skills

Retail business acumen

Negotiation

Influence

Coaching skills

Fluency in English

Fluency in Mandarin

Job description

Franchise manager is a strategic leader and the primary architect of growth for our franchise network. You are responsible for developing and executing data-driven business strategies that maximize franchisee profitability, brand consistency, and market share expansion. This role requires a blend of strategic acumen, financial literacy, performance coaching, and mastery of digital tools to future‑proof our franchise partnerships and drive sustainable, mutual success.

Key Responsibilities

• Strategic Partnership & Growth
  • Develop and implement business plans including GTM plans with each franchisee, incorporating market analysis, SWOT, and clear KPIs for revenue, EBITDA, and market share growth.
  • Lead new market entry and sales channel expansion strategies, including e‑commerce integration, marketplace management and omnichannel customer experience alignment.
• Performance Management & Coaching
  • Conduct regular business performance reviews using scorecards and dashboards. Act as a coach to franchisees, identifying performance gaps and implementing corrective action plans.
• Marketing & Brand Evolution
  • Co-create and execute local marketing plans that align with global brand campaigns while leveraging local consumer insights and digital marketing tools.
  • Manage and protect brand reputation online, working with franchisees on local social media engagement and review management strategies.
• Training & Development
  • Oversee the development and delivery of continuous training programs for franchisee staff, focusing on sales excellence, new technology use, and customer experience.
• Strategic Reporting & Communication
  • Synthesize complex data on franchise performance, market developments, and strategic initiatives into a concise monthly End-of-Month report for senior management. This brief will serve as a primary tool for organizational alignment, informing leadership of progress, challenges, and resource needs to ensure franchise network success.

Job Requirements

• Experience: 5-7 years in strategic account management, business consulting, or franchise operations, with a proven record of driving profitability.
• Analytical Skills: Ability to interpret P&L and make strategic recommendations.
• Retail business acumen: Strong understanding of offline retailing, as well as online retailing including e‑commerce platforms, digital marketing fundamentals, and social media analytics.
• Business Finance: Basic understanding of business finance to advise franchisees on ROI, cash flow management, and investment decisions.
• Core Skills: Advanced negotiation, influence, and coaching skills. High emotional intelligence to manage complex partner relationships. Sales and marketing in premium consumer retail experience preferable.
• Language: Fluency in English (written and spoken) and Mandarin is preferred (to liaise with Mandarin‑speaking partners and stakeholders), with the ability to present complex data and strategies clearly.