[FMCG] Trade Marketing Assistant Manager (5months)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading trade marketing firm in Singapore is seeking an experienced Trade Marketing professional to oversee category insights, coordinate promotions, and manage in-trade execution. The ideal candidate will possess a degree in Business or Marketing along with 4 to 6 years of experience in Trade Marketing and Sales, particularly within the FMCG industry. Key responsibilities include analyzing performance metrics, managing distributor activities, and ensuring effective brand visibility. This role offers opportunities for personal growth and continuous improvement in a dynamic environment.

Qualifications

• 4 to 6 years of work experience in Trade Marketing, including 2 years in Sales or similar capacity.
• Good analytical skills for internal and external sales data.
• Willingness to travel when required.

Responsibilities

• Support analysis of category performance and channel opportunities.
• Coordinate with teams for promotions, launches, and activations.
• Manage distributor relationships for campaign execution.
• Ensure implementation of trade activities and visibility standards.
• Track promotion spending and provide reports on performance.

Skills

Trade Marketing

Analytical skills

Interpersonal skills

Team player

Self-motivated

Education

Degree in Business, Marketing or related disciplines

Tools

AC Nielsen

Job description

1. Category Insights & Review

• Support ongoing analysis of category performance, distribution gaps, and channel opportunities using retail audit data, shopper insights, and internal sales reports.
• Prepare monthly category and channel summaries highlighting key performance indicators and competitor movements.
• Assist in customer and distributor business review preparation and data consolidation.

2. Channel & Shopper Activation

• Execute the trade marketing calendar and in-trade activities in line with brand and channel priorities.
• Coordinate with Sales and Marketing teams to roll out promotions, product launches, and in-trade activations (including E-Commerce programs, chef ideation sessions, and trade collaborations).
• Manage distributors and agencies for timely campaign execution and visibility initiatives.
• Maintain the Integrated Marketing Calendar and ensure alignment of activation timelines across functions.
• Support development of POP materials, trade premiums, and display guidelines.

3. In-Trade Execution Excellence

• Ensure trade activities, displays, and visibility standards are implemented effectively across retail and food service channels.
• Work with agency partners for ground activation, cooking demos, and sampling events.
• Issue clear monthly sales bulletins and activity updates for the field team.
• Monitor and report execution performance, campaign compliance, and key competitor activities.

4. Reporting & Administrative Responsibilities

• Track and report promotion spending, trade display investments, and post-activity evaluations.
• Support maintenance of promotional pricing structures and trade spend tracking.
• Provide regular reports and updates to the Associate Business Director on activity performance and trade visibility.

Requirements:

• Degree holder in Business, Marketing or related disciplines
• At least 4 to 6 years of working experience in Trade Marketing, preferably 2 years Sales experience or similar capacity, from FMCG industry.
• Good in analysis using AC Nielsen, internal and external sales data.
• Well discipline, action oriented, self-motivated, work independently, innovative.
• Good analytical and strategic thinking skill with CAN-DO attitude.
• Team player, excellent inter-personal skills, enthusiastic and determined to succeed in challenging environment.
• Pursue innovation and change with a mindset of continuous improvement.
• Willing to travel, out-stations and overseas where required.
• Has a valid driver’s license

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