FMCG Product Marketing Manager

Hock Seng Food Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A prominent company in the FMCG food sector is seeking a strategic Product Marketing Specialist to enhance product offerings and drive market success. The successful candidate will lead product development and launch activities, develop effective marketing strategies, and manage brand positioning. This role requires a Bachelor’s degree in a relevant field and at least 2 years of experience in product marketing within the FMCG industry. Excellent communication skills and proficiency in Microsoft Office are essential.

Qualifications

• Minimum 2 years of experience in product marketing roles within FMCG food industry.
• Strong understanding of consumer behavior, market dynamics, and competitive landscape.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Collaborate with teams to develop new products and manage existing innovations.
• Lead product launch activities and develop marketing plans.
• Monitor product performance and analyze market trends.

Skills

Consumer behavior understanding

Market dynamics knowledge

Excellent communication skills

Project management

Proficiency in Microsoft Office Suite

Education

Bachelor's degree in Marketing or Business Administration

Job description

A prominent company in the FMCG food sector is seeking a strategic Product Marketing Specialist to enhance product offerings and drive market success. The successful candidate will lead product development and launch activities, develop effective marketing strategies, and manage brand positioning. This role requires a Bachelor’s degree in a relevant field and at least 2 years of experience in product marketing within the FMCG industry. Excellent communication skills and proficiency in Microsoft Office are essential.