Floral Marketing Manager

YOGAM FLOWERS PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A floral marketing company in Singapore seeks an experienced Marketing Specialist to develop and implement comprehensive marketing plans for floral products and services. Ideal candidates will have a degree in Marketing or Business Administration, with 3–6 years of relevant experience, and skills in floral/garlan making. The position requires collaboration with event planners and the ability to work flexible hours, including weekends and public holidays.

Qualifications

• 3–6 years of experience in marketing, preferably in floral.
• Basic English and computer skills are needed.

Responsibilities

• Develop comprehensive marketing plans for floral products.
• Identify new market opportunities and trends.
• Collaborate with event planners and corporates.
• Track campaign performance metrics and report.
• Work with design teams to align marketing strategies.
• Train other garland makers.

Skills

Marketing skills

Floral making skills

Collaboration

Market analysis

Education

Bachelor’s or Master’s degree in Marketing or related field

Job description

Key Responsibilities

• Develop and implement comprehensive marketing plans to promote floral products, seasonal collections, and event services.
• Identify new market opportunities, customer segments, and emerging floral trends.
• Collaborate with event planners, wedding organizers, hotels, and corporates to develop partnerships.
• Coordinate marketing support for retail outlets, franchisees, and distributors.
• Track campaign performance metrics and prepare monthly marketing reports.
• Work closely with the design and production teams to align marketing with floral availability and design trends.
• Train and assist other garland makers.

Requirement

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 3–6 years of experience in marketing (preferably in floral).
• Must possess floral/garlan making skills.
• Basic English and computer skills.

Other Information

• 5.5 workday a week
• Able to work in weekends, shift, public holidays and festive seasons.