First VP, Marketing Technology, Group Retail - United Overseas Bank

United Overseas Bank Limited (UOB); Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading bank in Asia is seeking a Digital Marketing Expert to drive performance marketing outcomes and improve operational efficiency. The ideal candidate has over 8 years of marketing experience, proficiency in marketing technology tools, and strong analytical skills. Responsibilities include managing budgets and optimizing campaigns to achieve business outcomes.

Qualifications

• 8+ years in a marketing role.
• Strong analytical skills and data-driven thinking.
• Direct experience in using Marketing Technology tools.

Responsibilities

• Drive Performance Marketing Outcomes for PFS.
• Improve operational efficiency of the marketing function.
• Manage budget and communication with stakeholders.

Skills

Strategic thinking

Performance marketing

Analytical skills

Attention to detail

Communication skills

Tools

Adobe stack

AppsFlyer

Google Ads

Facebook Ads

Job description

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success.

Job Description

• The role will function as the Singapore digital subject matter expert to drive Performance Marketing Outcomes for PFS and to drive Marketing Operations efficiency.
• To work primarily with both the broader PFS marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners.
• To help leverage UOB's investment in marketing technology so that marketing can deliver tangible business outcomes from their marketing investment.
• This role is also responsible for marketing KPIs and will be the subject matter expert for marketing's SEO strategy, digital media buying, media optimization, driving strong marketing analytics via internal partners, all to achieve the objective of driving quality and cost efficiency and budget management of campaigns across in PFS.
• This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
• These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimization.

Requirements

• 8+ years in a marketing role
• Able to think strategically but also execute end-to-end
• Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer, GA and key media targeting tools from Google/FB.
• Financial services experience preferred
• Strong analytical skills and data-driven thinking
• Experience in budget and workflow management
• Solid experience in performance marketing
• Excellent communication and presentation skills
• Excellent attention to detail, organized

Equal Opportunity Employer

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.