Field Marketing Manager, South Asia

Cisco Systems; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Cisco is seeking a Field Marketing Manager for South Asia to architect and drive marketing programs that build pipeline and expand customer engagement across the region.

You will partner with APJC and South Asia teams to deliver high-impact campaigns, events, and workshops, while managing budgets and measuring outcomes. A hands-on marketer with strong collaboration and English communication skills is essential.

Qualifications

• Minimum of 5+ years of B2B field marketing experience in South Asia.
• Experience with B2B software marketing environment is advantageous.
• Marketing program management for B2B events and campaigns in South Asia.
• Proven ability to collaborate with APJC cross-functional teams.
• Excellent English communication and written skills.

Responsibilities

• Strategic Planning: support integrated marketing programs to drive acquisition, expansion and pipeline growth in South Asia.
• Cross Functional Collaboration: manage programs with sales stakeholders and APJC teams.
• Analysis & Decision Making: report marketing metrics and optimize program effectiveness.
• Budget Management: track and prioritize South Asia field marketing budgets.

Skills

B2B field marketing

Cross-functional collaboration

Salesforce.com familiarity

Tableau familiarity

English communication

Tools

Salesforce.com

Tableau

Job description

Job Description

Meet The Team

The Splunk Field Marketing team is a dynamic, results-driven group responsible for building strong APJC marketing strategies that drive awareness, engagement, and demand for Splunk’s groundbreaking solutions. Collaborating closely with sales, product marketing, and partners, the team creates impactful, localised campaigns, events, and programs that resonate with target audiences and fuel pipeline growth. We are passionate about storytelling, customer success, and turning data into action to empower organizations to achieve digital resilience.

We are seeking a B2B marketing professional to join our team as the Field Marketing Manager, South Asia . You will be responsible for managing and executing impactful marketing programs to support customer acquisition, customer engagement, expansion, and pipeline growth across South Asia region. As a member of the APJC Marketing team, you will collaborate closely with various stakeholders in APJC and South Asia to ensure successful program delivery and measurable outcome for your region. This role requires a strategist with an understanding of the enterprise marketing in South Asia and has a hands-on approach and ability to execute marketing programs that brings impact to the region.

CORE RESPONSIBILITIES

Strategic Planning:

• Support the planning and execution of integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth in South Asia region. Programs include Splunk-led events, drive regional sponsorships, executive engagements, C-level thought leadership, hands-on workshops, and webinars.

• Collaborate with Asia cross-functional marketing teams to align marketing execution and reporting under the guidance of the Senior Field Marketing Manager, Asia.

• Work closely with the Demand Generation (Digital Sales) team to ensure the operational process are working optimally to drive conversion of marketing leads to Marketing Converted Pipeline (MCP).

Cross Functional Collaboration:

• Partner with Senior Field Marketing Manager, Asia to manage marketing programs and sales stakeholder management to drive business pipeline growth in South Asia.

• Foster strong collaboration across the APJC Marketing team, Splunk Corporate Marketing, and Asia Field Marketing teams to drive impactful marketing outcomes, improve key marketing metrics, and support South Asia business growth.

• Manage South Asia marketing agency and vendor relationships to deliver high-quality marketing programs.

Analysis & Decision Making:

• Support reporting of South Asia marketing metrics related to pipeline growth, executive engagement and lead generation to key stakeholders in South Asia and APJC marketing.

• Regularly communicate marketing results and impact to key stakeholders within South Asia and APJC marketing based on the guidance of the Senior Field Marketing Manager, Asia.

• Use data insights to enhance program effectiveness and ensure field marketing activities are delivered on time and within budget across South Asia.

• Continuously optimize marketing programs based on performance data and feedback.

Budget Management:

• Support Senior Field Marketing Manager, Asia to track and manage South Asia field marketing budgets effectively, ensuring resources are prioritized for maximum impact.

DESIRED QUALITIES:

• Collaborative: Excellent teamwork skills, working well with APJC marketing teams, cross-functional stakeholders, and leadership.

• Resilient: Demonstrates a positive attitude towards challenges, adapting to changes, and persevering to achieve goals.

• Strategic: Ability to synthesize insights, prioritize investments, and drive measurable impact through marketing activities.

• Innovative: Continuously seeking new ways to improve marketing programs and adapt to changing market conditions.

REQUIREMENTS:

• Minimum of 5+ years of B2B field marketing experience in South Asia region in similar job scope.

• Experience with B2B software marketing environment with demonstrable success is advantageous.

• Prior marketing program management skills with a strong attention to detail for B2B events and campaigns in South Asia required

• Proven ability to collaborate with cross-functional teams in APJC to achieve successful outcomes.

• Positive, "can-do" attitude with a willingness to roll up your sleeves and get things done.

• Familiarity with Salesforce.com and Tableau is preferred.

• Excellent English communication and written skills

#WEARECISCO

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put – we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Cisco is an Affiantive Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.